JBL is heading to Las Vegas with a booth full of custom vehicles and new mobile audio. At JBL SEMA Show 2026, from 3 to 6 November at the Las Vegas Convention Center (booth 10451), the brand shows its second-generation RALLYBAR soundbars for the first time at SEMA, together with new BassPro powered subwoofers and the new Flip 7 Magnet accessory. A row of custom builds, from a classic Chevelle to an electric UTV, shows the gear in action.
JBL SEMA Show 2026: custom builds on the stand
The SEMA Show is the big annual meeting point for the automotive aftermarket, and the JBL SEMA Show 2026 booth features four eye-catching builds. There is a 1970s Chevelle built by Stitched by Slick for NFL wide receiver DeVonta Smith, and the “Squatch 1706” golf cart by ACE Performance, fitted with several RALLYBAR XL soundbars. A Vanderhall Brawley electric 4×4 UTV with a fully enclosed side-by-side and a custom tracked machine complete the line-up.
“Builders and installers in this space need audio that sounds great and holds up,” says Shawn Spedding, Director of Sales, Mobile Audio Aftermarket at JBL. According to Spedding, the expertise JBL built on stages, in studios and in cinemas now extends to vehicles and watercraft.
RALLYBAR Gen 2 makes its SEMA debut
The second-generation RALLYBAR line debuted at the Miami International Boat Show in February, and visitors to JBL SEMA Show 2026 can now try it in person. The range has three models. The RALLYBAR S2 and RALLYBAR 2 both measure 21 inches and use a 150 W RMS Class D amplifier, with the RALLYBAR 2 adding dynamic LED lighting that responds to the music. The 35-inch RALLYBAR XL2 doubles the amplification to 300 W RMS, also with dynamic LED lighting.
All three are IP67 rated against water and dust, and they are lighter than the first generation. Patent-pending mounting kits offer several top and rear mounting positions. Connectivity includes Bluetooth 5.4, USB and RCA inputs, and the soundbars can be paired for stereo or linked with other Auracast-enabled JBL speakers.
New BassPro powered subwoofers
JBL is also expanding its BassPro line of powered subwoofers. These combine built-in amplification with compact enclosures, so they fit car audio systems where space is limited. The BassPro Nano 2 is one of the models on the JBL SEMA Show 2026 stand.
Flip 7 Magnet
For the popular JBL Flip 7 portable speaker, JBL introduces the Flip 7 Magnet, a magnetic mounting accessory with a receiver plate for non-magnetic surfaces. The Flip 7 itself is IP68 rated, plays for up to 14 hours plus up to 2 extra hours with Playtime Boost, and supports Auracast. The Flip 7 Magnet will be sold as a bundle with the speaker and as a standalone accessory. Looking for JBL at the other end of the spectrum? Read about the new JBL L150 Classic flagship loudspeaker.
Pricing and availability
For the new BassPro models and the Flip 7 Magnet shown at JBL SEMA Show 2026, JBL has not announced release dates or prices yet. The RALLYBAR Gen 2 soundbars are already on sale in the US; the RALLYBAR 2 is listed at $899.95 on the JBL website. More information is available on the JBL website.
Key specifications
- Event: SEMA Show 2026, 3-6 November, Las Vegas Convention Center, booth 10451
- RALLYBAR S2: 21-inch, 150 W RMS Class D
- RALLYBAR 2: 21-inch, 150 W RMS Class D, dynamic LED lighting
- RALLYBAR XL2: 35-inch, 300 W RMS, dynamic LED lighting
- RALLYBAR Gen 2 features: IP67, Bluetooth 5.4, USB and RCA inputs, Auracast, stereo pairing
- BassPro: compact powered subwoofers with built-in amplification
- Flip 7 Magnet: magnetic mount with receiver plate for the IP68 Flip 7
