Hisense is once again proving why it’s the undisputed leader in laser display technology, unveiling two groundbreaking laser projectors ahead of CES 2026: the flagship XR10 and the ultra-short-throw PX4-PRO. These new models extend the company’s decade-long dominance in multi-color laser home cinema, pushing boundaries in brightness, color accuracy, screen size flexibility, and intelligent features that make premium big-screen experiences more accessible than ever.
Since pioneering the laser projector category in 2014 and introducing its revolutionary TriChroma triple-laser technology in 2019, Hisense has consistently outpaced competitors in delivering vibrant, immersive viewing. The 2026 lineup builds on this legacy with advanced engineering that scales from intimate 65-inch setups to jaw-dropping 300-inch displays, all while maintaining exceptional color fidelity and performance in real-world home environments.
The XR10: A Cinephile’s Dream Projector
At the forefront is the Hisense XR10, a compact yet powerhouse laser projector designed for dedicated home theaters or versatile living room installations. Boasting an astonishing 6,000 ANSI lumens of brightness—the highest in its class—the XR10 ensures vivid, punchy images even in moderately lit rooms.
Powered by Hisense’s new LPU 3.0 Digital Laser Engine and a pure RGB triple-laser light source, the XR10 features 16 all-glass lenses for superior light transmittance and thermal stability. It achieves a native contrast ratio of up to 6,000:1, dramatically expanded BT.2020 color gamut coverage, and speckle suppression as low as 6% for smoother, more natural visuals.
Key innovations include:
- Industry-first 4-camera + dual TOF intelligent sensing with AI-driven auto-adjustments, enabling lossless side-projection correction up to ±15° and precise lens-shift without physically moving the unit.
- Optical zoom from 0.84x to 2.0x, supporting projection sizes from 65 to 300 inches.
- A fully-sealed microchannel liquid cooling system with leak-resistant design for reliable, quiet operation.
- An advanced IRIS system that dynamically adjusts aperture and exposure to optimize highlights and shadows in varying ambient light.
As Wood Bi, CTO of Hisense USA, stated: “When we introduced TriChroma Laser TV on the CES stage in 2019, we were the only brand talking seriously about laser projectors and multi-primary color. At a time when others were still refining legacy display technologies, we made a bet on the future, and that bet has paid off… The XR10 is the next chapter in that story.”
PX4-PRO: Seamless Ultra-Short-Throw Elegance
Complementing the XR10 is the PX4-PRO, an evolution of the acclaimed PX3-PRO ultra-short-throw (UST) model. Ideal for modern living spaces where space is at a premium, it delivers up to 200-inch 4K images from mere inches away, blending seamlessly into contemporary interiors.
With 3,500 ANSI lumens, a maximum 6,000:1 contrast ratio via the new IRIS lens system, and full TriChroma laser technology, the PX4-PRO earns IMAX Enhanced certification for unparalleled cinematic contrast and color. It’s also optimized for gaming with ultra-low latency, making it a versatile all-rounder for movies, sports, and immersive play.
