Hisense has officially launched the XR10, a flagship laser projector engineered to deliver immersive, big-screen cinema performance in everyday living spaces. With exceptional brightness, advanced optics, intelligent calibration, and premium audio tuning, the XR10 aims to make large-scale home entertainment more accessible and effortless than ever.
Positioned as a premium lifestyle projector, the XR10 combines powerful laser technology with smart features and refined design, allowing users to enjoy movies, sports, gaming, and family viewing on screens up to 300 inches without the need for a dedicated dark theater room.
Exceptional Brightness and Image Quality
The XR10 outputs 6,000 ANSI lumens, ensuring vivid, detailed 4K visuals even in well-lit environments. This high brightness level supports everything from daytime viewing to late-night blockbuster sessions.
Key optical highlights include:
- Industry-widest optical zoom (0.84–2.0:1) for flexible placement.
- Extensive 4K Lossless lens shift (±130% vertical, ±46% horizontal) for precise, distortion-free alignment.
- Advanced Iris Lens that dynamically boosts contrast up to 60,000:1, enhancing shadow detail and highlight intensity for greater depth and immersion.
Effortless Setup and Smart Features
Hisense’s Auto Magic AI Adjusting 3.0 system, supported by QuadCam and ToF Smart Sense sensors, automatically optimizes picture quality, geometry, and focus in real time — delivering a true plug-and-play experience.
An advanced liquid cooling system maintains consistent performance and brightness during long viewing sessions, preventing thermal throttling common in high-output projectors.
Premium Audio Experience
Sound is co-engineered with Devialet | Opéra de Paris, producing rich, room-filling audio that complements the stunning visuals and brings content to life with cinematic depth.
Design and Versatility
The XR10 features a sleek, modern chassis designed to blend into premium living rooms. Its flexible throw and lens capabilities make it suitable for a wide range of room layouts, from dedicated media rooms to open-concept spaces.
Building on Hisense’s leadership in laser display technology, the XR10 joins a growing lineup of large-screen solutions that prioritize real-world usability alongside high-end performance.
Availability
The Hisense XR10 is now available. Pricing and full regional availability details are expected to be announced shortly through Hisense dealers and retailers.
Whether for movie nights, major sporting events, or immersive gaming, the XR10 transforms ordinary walls into expansive cinematic canvases with minimal setup hassle and maximum visual impact. More information is available on the official Hisense website.


















