Hisense used IFA 2026 to introduce Hisense Companion Living, a broad AI-powered vision for the connected home built around the theme “Innovating a Brighter Life.” Announced from Mississauga, Ont. on September 4, 2026, the initiative brings together the brand’s new V AIOS platform and an AI Companion Suite spanning cooking, laundry and air quality — not a single new television or appliance, but a strategic blueprint for how Hisense wants its products to work together going forward.
V AIOS: The AI Engine Behind Hisense Companion Living
At the centre of Hisense Companion Living sits V AIOS, described by Hisense as the next evolution of its VIDAA smart TV operating system. V AIOS is built around four core AI capabilities — Sense, Think, Communicate and Execute — that together let the system sense people, devices and their surroundings, understand context and intent, communicate naturally across people and devices, and coordinate content, devices and services to take action on a user’s behalf. Hisense frames this as a more intuitive, human-centred foundation for what it calls intelligent living, rather than a single feature bolted onto an existing television lineup.
The AI Companion Suite: Cooking, Laundry and Air Quality
Building on the V AIOS foundation, the AI Companion Suite is where Hisense Companion Living becomes tangible in daily routines. In the kitchen, connected appliances work together to make cooking feel effortless: understanding individual food preferences, tracking available ingredients and reading context, the system coordinates the refrigerator, oven and other appliances to recommend what to make and guide the cooking process step by step. In laundry, the same intelligence takes the guesswork out of garment care, recognizing fabrics and coordinating washing and drying cycles for the way each item should actually be treated. In the living space, the UR9 acts as a gateway to the wider connected home, bringing together comfort and energy management to adjust airflow and the broader home environment around the people in the room and current conditions.
A Fourth Consecutive UEFA EURO Partnership
Alongside its home AI push, Hisense used the IFA 2026 announcement to confirm a partnership with UEFA EURO 2028, its fourth consecutive UEFA European Championship sponsorship after backing the 2016, 2020 and 2024 tournaments. It is a smaller footnote next to Hisense Companion Living, but it underlines the scale Hisense now operates at across both consumer electronics and global sport marketing.
Pricing and Availability
Hisense Companion Living is a platform and strategy announcement rather than a single product launch, so there is no standalone price or release date attached to V AIOS or the AI Companion Suite themselves. Hisense has not named specific models, and the company says these AI capabilities will roll out gradually across future TV, kitchen, laundry and air-conditioning lines rather than arriving all at once. In the meantime, Hisense’s current TVs, including the RGB Mini-LED-equipped UR9 series with True RGB Mini-LED that already anchors the brand’s connected-home ambitions, remain available as normal through Hisense Canada’s retail network.
Key Facts
- V AIOS is built around four core AI capabilities: Sense, Think, Communicate and Execute.
- The AI Companion Suite covers three everyday areas — cooking, laundry and air quality — with the UR9 acting as the living-space gateway.
- Hisense Companion Living was announced September 4, 2026, in Mississauga, Ont., as part of Hisense’s IFA 2026 presence under the theme Innovating a Brighter Life.
- Hisense also confirmed a fourth consecutive UEFA European Championship partnership, now covering UEFA EURO 2028.
- No standalone product, model number or price accompanies this announcement; existing Hisense TVs and appliances remain available through normal retail channels.
