The resurgence of the cassette tape (and mixtape) continues to gain momentum, and We Are Rewind is at the forefront with their latest innovation: the GB-001. Following the worldwide success of their original WE-001 portable cassette player, the company is teasing an exciting new release set to redefine portable music in 2025.
With cassette tape sales soaring by over 400% in the past decade, now is the perfect time to revisit the nostalgic charm of tapes but with a modern twist. The GB-001 isn’t just a nostalgic nod; it’s a next-generation boombox that combines vintage aesthetics with state-of-the-art technology.
Powerful Sound, Modern Design
The GB-001 stands out with its retro-inspired look, reminiscent of classic 80s boomboxes, but beneath its sleek exterior lies a powerhouse of sound. Equipped with four Hi-Fi class loudspeakers including two robust woofers and two refined tweeters it delivers an impressive 104 Watts of total power. Whether you’re spinning tapes, streaming via Bluetooth, or connecting through a wired input, the GB-001 provides exceptional stereo sound with a full-spectrum stereo image.
Thanks to separate left and right drivers, along with features like dynamic power control and refined equalization, the system minimizes distortion and offers a natural, immersive listening experience. A spatialisation function further widens the stereo image, making your music feel larger-than-life.
Advanced Cassette Deck & Recording Capabilities
At the heart of the GB-001 is a top-tier cassette deck mechanism featuring an adjustable, high-power motor with internal speed regulation. It supports both Type I and Type II (chrome) tapes, with optimized biasing for the best sound quality. An active AC erasing head ensures low-noise recording and optimal frequency response, making the system perfect for creating and playing mixtapes.
Additional features include two backlit VU meters for precise control over playback and recording levels, a microphone input with adjustable levels for live recordings, and noise reduction circuitry that emulates Dolby B enabling playback of pre-recorded Dolby tapes with clarity.
Connectivity & Modern Features
While the GB-001 celebrates its vintage appeal, it’s fully equipped with modern connectivity options. Bluetooth 5.4 allows seamless wireless streaming from smartphones and other devices, while a 3.5mm auxiliary input provides compatibility with turntables, MP3 players, and more.
On the front panel, you’ll find intuitive controls, including a Bluetooth pairing button, power switch, tape type selector, and knobs for bass, treble, and balance adjustment. Whether hosting a party or enjoying a quiet night in, the GB-001 adapts effortlessly to your needs.
Multifunctional & Creative
Unleash your creativity with the GB-001. Use its microphone input to sing along or host karaoke sessions, or connect your guitar and turn the system into a portable amplifier. The dual wireless microphone system invites friendly rap battles or lively performances, making every gathering memorable.
Thanks to its rechargeable, replaceable battery, you can take the GB-001 anywhere from backyard barbecues to beach trips transforming any space into your personal concert venue.
Price and Availability
The We Are Rewind GB-001 is priced at £379 / €449, combining nostalgic charm with modern performance. This next-gen boombox is poised to become a staple for music lovers seeking a stylish, versatile, and powerful audio companion in 2025.
