Polestar has elevated the in-car listening experience with its latest over-the-air (OTA) software update for the Polestar 3, introducing the Abbey Road Studios Mode exclusively for the Bowers & Wilkins audio system. This innovative feature brings the iconic sound of London’s legendary Abbey Road Studios to the Swedish brand’s flagship electric SUV, offering drivers and passengers a studio-quality audio experience on the move.
Immersive Sound Inspired by Abbey Road
The Abbey Road Studios Mode delivers four unique sound presets—Intimate, Open, Energized, and Expansive—each crafted to capture the acoustics of Abbey Road’s control rooms and live spaces, inspired by the studio’s historic EMI-era equipment used in countless iconic recordings. A fifth Producer Mode empowers users to customize the sound, adjusting tonality and ambience to suit their preferences across any genre.
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Intimate: Places listeners in the producer’s chair, offering a warm, detailed, and authentic sound that evokes the intimacy of a control room, with vintage-inspired clarity.
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Open: Immerses listeners in the live studio environment, delivering a rich, authentic sound as if standing beside the performing artists.
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Energized: Captures the vibrant energy of a live room performance, blending vivid detail with warm acoustics for a lively, engaging sound.
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Expansive: Envelops listeners in the dynamic ambience of a live room, with enhanced depth and punch for a powerful, immersive experience.
Each preset is accompanied by high-definition visuals of Abbey Road’s iconic instruments and equipment, displayed on the Polestar 3’s sophisticated 14.5-inch touchscreen, enhancing the sensory experience.
World-Class Audio Hardware
The optional Bowers & Wilkins audio system in the Polestar 3 is engineered for audiophile-grade performance, featuring 25 strategically placed speakers with proprietary Continuum™ cone drivers, a 1,610-watt output, Dolby Atmossupport, 3D surround sound, and active road noise cancellation. This cutting-edge setup transforms the SUV’s luxurious cabin into an acoustic haven, perfectly suited for the Abbey Road Studios Mode.
A Landmark Collaboration
The mode is the result of a collaboration between Polestar, Bowers & Wilkins, and Abbey Road Studios, building on a decades-long partnership between the studio and the British audio brand. Abbey Road’s expert engineers, who have worked with global music icons, meticulously designed each preset to reflect the studio’s sonic heritage.
Sally Davies, Abbey Road Managing Director, stated: We are hugely proud to bring the Abbey Road Studios Mode to the Bowers & Wilkins sound system in the Polestar 3, marking our first foray into automotive audio and shaping the listening experience with Abbey Road’s sonic DNA.
Dan Shepherd, Bowers & Wilkins VP of Licensing and Partnerships, added: “This collaboration with Polestar and Abbey Road brings the studio experience to life in the Polestar 3, offering a personalized and immersive listening journey.”
Delivered Seamlessly via OTA
The Abbey Road Studios Mode is part of a comprehensive OTA update for Polestar 3 vehicles equipped with the Bowers & Wilkins system, which also includes Stolen Vehicle Tracking and Smart Schedule for charging. This effortless delivery highlights Polestar’s commitment to enhancing user experiences through software innovation.
Michael Lohscheller, Polestar CEO, remarked: “The Bowers & Wilkins sound system in Polestar 3 is already world-class, but Abbey Road Studios Mode elevates it to new heights. It feels like you’re inside the legendary London studio, not driving a performance SUV. Delivering this via an overnight OTA update is a true game-changer.”
Setting a New Standard
The Abbey Road Studios Mode positions the Polestar 3 as a leader in automotive audio, blending cutting-edge technology with the legacy of one of the world’s most iconic recording studios. For audiophiles and music lovers, this feature transforms every journey into a concert-hall experience.
