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Home News

LG unveils the Gallery TV

A Bold Challenger to Samsung's The Frame in the Luxury Lifestyle Screen Arena

Marco Lisi by Marco Lisi
July 13, 2026
in News, Televisions
Reading Time: 2 mins read
lg-unviels-the-gallery-tv

G Electronics has officially entered the competitive lifestyle TV market with the announcement of its new Gallery TV, a sleek, art-inspired display designed to blend seamlessly into high-end interiors. Revealed just ahead of CES 2026, this MiniLED-powered television positions itself as a direct rival to Samsung’s long-dominant The Frame series, emphasizing customizable aesthetics, advanced art curation, and premium performance.

Available in 55-inch and 65-inch sizes, the LG Gallery TV features an ultra-slim, flush-to-wall mounting design that transforms it into a sophisticated digital canvas when not in use. What sets it apart are the innovative customizable magnetic frames, which attach effortlessly and allow homeowners to swap styles to match evolving decor—whether minimalist wood, bold metallics, or classic finishes.

Gallery+ platform

At the heart of the Gallery TV is LG‘s new Gallery+ platform, a comprehensive visual curation service rolling out across LG’s 2025 and newer TVs in over 150 countries. Boasting a library of more than 4,500 monthly refreshed artworks, Gallery+ spans fine art masterpieces, cinematic stills, gaming-inspired visuals, animations, and user-uploaded personal photos. Collaborating with museum curators, LG has optimized the display for authentic reproduction, complete with AI-generated custom artwork capabilities and optional background music pairings.

MiniLED backlighting

Technically, the Gallery TV employs MiniLED backlighting with 4K resolution and LG’s α7 AI Processor for dynamic image enhancement. A specialized matte anti-glare screen minimizes reflections, while ambient light sensors automatically adjust brightness and color accuracy throughout the day—ensuring artworks appear as vibrant and textured as their real-world counterparts. Audio is bolstered by AI Sound Pro, delivering virtual 9.1.2-channel immersion. Ample internal storage supports extensive personal content curation without relying solely on streaming.

lg-unviels-the-gallery-tv-2

This move marks LG’s strategic push into the growing “art TV” segment, where screens double as decorative elements rather than mere black rectangles. While LG has long offered Gallery Design in its flagship OLED evo G-series (wall-flush OLEDs with art modes), the new Gallery TV differentiates itself with MiniLED technology—avoiding potential burn-in concerns associated with static art display on OLED—paired with enhanced lifestyle features.

Pricing and launch

Pricing and exact launch dates remain under wraps until CES 2026 (January 5-9 in Las Vegas), where LG will showcase the full lineup. Industry estimates suggest premium positioning akin to competitors: expect 55-inch models around $1,500–$2,000 and 65-inch variants nearer $2,000–$2,500, with potential subscription tiers for expanded Gallery+ content.

For discerning buyers seeking a high-end TV that elevates both entertainment and home aesthetics, LG’s Gallery TV promises a compelling alternative—merging cutting-edge display tech with true interior design flexibility. As the lifestyle screen wars heat up, this art-forward entrant could redefine how luxury homes integrate technology.

Tags: LG
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Marco Lisi

Marco Lisi

Publisher

Marco Lisi is the publisher of Best of High End, part of AV Concepts BV. His path into audio started early: as a teenager he was drawn into the world of free radio, presenting shows and living immersed in music every day. In his early twenties he ran his own production studio for five years, creating jingles and commercials — hands-on training in sound design, pro-audio workflows, and critical listening through studio monitors that still shapes how he evaluates gear today. He also spent years DJing in clubs before moving into publishing, first at two earlier online magazines before founding Best of High End. His hi-fi and home cinema passion was inherited from his father, an inveterate system-swapper. Marco's first setup — a confirmation gift — paired AKAI separates with entry-level Bowers & Wilkins speakers, a brand he stayed loyal to for years as his system grew from stereo into full surround and home cinema. Like many enthusiasts, he went through an extended "audiophile" phase chasing the next upgrade, before settling into a more grounded view: gear as a means to enjoy music and film, not an end in itself. Years of critical listening have given him a well-trained ear — the ability to characterize a system or pinpoint a change in the chain quickly and accurately. Just as important, his teaching background (a Belgian "regent" degree in Dutch language) gives him the tools to translate those listening impressions into clear, readable writing.

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