LG Electronics (LG) is gearing up for the global launch of the 77-inch LG SIGNATURE OLED T, marking a significant milestone as the first transparent and truly wireless 4K OLED television. Set to hit the U.S. market this December, the OLED T is poised to revolutionize both home entertainment and interior design.
Unveiled at CES® 2024, the LG SIGNATURE OLED T exemplifies LG’s commitment to technological and design innovation. This cutting-edge television features a remarkable self-lit screen that seamlessly transitions between transparent and opaque modes, delivering an unparalleled viewing experience while maximizing living space aesthetics. The model has already gained international recognition, earning a spot on TIME’s Best Inventions 2024 list and receiving five CES 2024 Innovation Awards, including the coveted Best of Innovation honor.
Mid-air floating content
With just a touch of a button, users can switch between modes, enabling entirely new possibilities for entertainment and home decor. In its transparent mode, the OLED T creates the illusion of content floating in mid-air, merging captivating visuals with the surrounding environment to deliver an extraordinary viewing experience.
Among its standout features is T-Objet, an Always-On-Display (AOD) mode that transforms the screen into a stunning digital canvas for artwork, videos, or photos, showcasing vivid colors and exceptional clarity. Complementing this is the T-Bar, a sleek info-ticker that appears at the bottom of the screen, providing live updates on sports scores, IoT device statuses, weather forecasts, or song titles—all while maintaining a clean and uncluttered presentation.
Despite its impressive 77-inch size, the LG OLED T enhances the spatial feel within a room. Its transparent design allows it to be placed as a focal point without overwhelming the space or obstructing natural light. Users can position the TV in front of windows, preserving the view and brightness of the outdoors.
LG Zero Connect Box
The OLED T also utilizes LG’s innovative Zero Connect Box, a wireless transmission solution that supports lossless video and audio quality without latency. This ensures a distraction-free, immersive viewing experience, liberating users from tangled cables. Supporting 4K at a 120Hz variable refresh rate, the OLED T is certified compatible with NVIDIA G-SYNC® and AMD FreeSync Premium, providing gamers with a smooth, tear-free experience.
Continuing LG’s legacy of excellence in picture quality, the OLED T leverages over a decade of OLED innovation to deliver vibrant colors and unprecedented contrast. Powered by LG’s advanced α (Alpha) 11 AI processor, it intelligently optimizes picture and sound quality for an unparalleled audiovisual experience.
User-focused innovation
“LG SIGNATURE OLED T is an exceptional user-focused innovation that offers a distinctive, multi-faceted viewing experience and unprecedented spatial flexibility,” remarked Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “By marrying industry-leading OLED technology with transparent screens and wireless connectivity, LG sets a new standard that no other TV manufacturer can replicate.”
As the launch date approaches, the LG SIGNATURE OLED T promises to redefine how consumers interact with their televisions, merging state-of-the-art technology with stunning design to enrich daily living.
