Bang & Olufsen has once again blurred the line between technology and art with the launch of the Beosound Premiere, a daring soundbar that transforms home audio into a three-dimensional sensory experience. Far from a conventional slab of electronics, this is a sculptural statement piece—crafted from pure aluminum and engineered to command attention while delivering patent-pending Wide Stage Technology™ that expands sound beyond physical boundaries.
Priced at €4,900 ($5,800), the Beosound Premiere embodies B&O’s century-long legacy of acoustic excellence and timeless design. “This is not just a product—it’s a carefully curated experience,” said Kristian Teär, CEO of Bang & Olufsen. “Beosound Premiere redefines the category by turning sound into an emotional journey and the soundbar into a work of art.”
The Art of Aluminum, Engineered from Within
Developed in close collaboration between B&O’s design team and the master craftsmen at Factory 5 in Struer, Denmark, the Beosound Premiere is a study in precision. Its seamless extruded aluminum frame—pearl-blasted for a satin-matte finish—houses ten custom drivers in a compact yet striking 3D form. Unlike traditional soundbars that conceal their speakers, B&O proudly exposes them, adhering to the brand’s “design from the inside out” philosophy.
At the heart of the design sits a centrally positioned upward-firing tweeter, framed like a jewel in twisted aluminum. Hidden within its driver surround are 1,925 micro-perforations—a subtle tribute to the year Bang & Olufsen was founded in 1925, marking 100 years of uncompromising craftsmanship.
Wide Stage Technology™: Sound That Fills the Room—and Beyond
The Beosound Premiere doesn’t just play sound—it stages it. Powered by ten bespoke drivers, including the signature upward-firing center tweeter, the soundbar creates a fully enveloping 3D soundscape that wraps around the listener. Deep, controlled bass, crystal-clear dialogue, and expansive atmospheric effects emerge with lifelike presence.
The breakthrough comes from B&O’s new Wide Stage Technology™, developed in-house to simulate the effect of additional external speakers. Through advanced signal processing, all ten drivers work in harmony to widen and heighten the soundstage far beyond the soundbar’s physical footprint. The result? A cinematic experience that feels larger than the room itself.
A fully integrated Dolby Atmos 7.1.4 decoder adapts dynamically to the user’s setup, with seamless expandability via Beolink Surround. Add compatible B&O speakers, and the system scales into a true home theater powerhouse. Room calibration ensures optimal performance in any environment—whether used standalone or as the centerpiece of a multi-speaker ecosystem.
The Language of Light
Interaction with the Beosound Premiere is intuitive and poetic. Ninety responsive LEDs bathe the aluminum surface in a soft, reactive glow, guiding adjustments with light. Volume, input, or mode changes trigger flowing illumination—a silent dialogue between user and machine, rooted in B&O’s tradition of creating magical moments.
Built to Last, Designed to Evolve
Sustainability is woven into the Beosound Premiere’s DNA. It is Cradle to Cradle Certified® Bronze, engineered for longevity and upgradability. Register for Beocare, and B&O extends a five-year warranty—a testament to enduring quality.
The soundbar ships with a versatile stand for wall or tabletop placement. Optional interchangeable covers include grey mélange fabric (€300/$325) or handcrafted solid oak and dark oak wooden grilles (€1,100/$1,650), each partially CNC-milled and finished by hand to highlight natural grain variation.
Haute Edition: 25 Works of Audio Art
For the ultimate expression of luxury, B&O’s Atelier presents the Beosound Premiere Haute Edition—limited to just 25 units worldwide at €13,000 ($15,700). Each features a 17-hour CNC-milled wave pattern radiating from the central tweeter slot, mimicking the propagation of sound through space. The flowing grooves catch light and invite touch, elevating the soundbar into a tactile sculpture.
Every Haute Edition is individually numbered, paired with a limited-edition Beoremote One in a handcrafted wooden box, and accompanied by a certificate of authenticity.
Availability
The Beosound Premiere in Natural Aluminium is available now for pre-order at select Bang & Olufsen stores and online at bang-olufsen.dk, with deliveries starting December 3, 2025. Gold Tone follows in February 2026, Black Anthracite in March 2026. The Haute Edition is available immediately in select flagship locations.
With the Beosound Premiere, Bang & Olufsen doesn’t just raise the bar—it reimagines it as a gallery piece. For audiophiles and design connoisseurs alike, this is more than a soundbar. It’s the future of immersive audio, sculpted in aluminum and light. Stay tuned to bestofhighend.com for our exclusive first listen.
