Bang & Olufsen has taken a significant step in the world of audio expertise with the introduction of Atelier. For the first time, customers have the unique opportunity to collaborate with master craftsmen in Struer, Denmark, to create custom-made products. This innovation not only underscores the brand’s rich history in superior sound quality and craftsmanship but also provides a platform for personal expression through unique creations and a range of customization options.
Customer Focus and Personal Expression
With Atelier, Bang & Olufsen demonstrates its commitment to the customer. It symbolizes the ultimate expression of the brand’s design and craftsmanship. The decision to launch Atelier is a direct response to the increasing demand for customization and personal projects. Kristian Teär, CEO of Bang & Olufsen, explains: “A customer who commissions a custom Bang & Olufsen product is not just creating a set of speakers; they are creating an extension of their personality and style. Our goal is to create an experience and a product that resonates with them and builds a lasting relationship between Bang & Olufsen and the customer.”
Customization Options at Atelier
Bang & Olufsen Atelier offers a range of customization options, divided into three main categories:
- Atelier Bespoke: Customers can collaborate directly with an Atelier craftsman to design a fully customized product. This involves specific materials and colors being incorporated into a unique creation that fully meets the customer’s wishes.
- Atelier Catalogue: Customers can choose from over 500,000 possible combinations of fabric, wood, and aluminum finishes. This wide selection allows for personalization of each product to suit individual taste and style.
- Atelier Editions: This segment includes limited editions of iconic products from Bang & Olufsen’s portfolio, showcasing the brand’s finest craftsmanship. To celebrate the launch of Atelier and the upcoming 100th anniversary of the company, Bang & Olufsen is introducing the Beosound 2 Atelier Limited Edition Anniversary Collection. This collection features 10 different color gradients inspired by the emotions shaped by sound. Each color gradient is limited to just 10 pieces, and the refined finishing process is enabled by Bang & Olufsen’s aluminum expertise at the renowned Factory 5 in Struer. Each Beosound 2 is engraved and numbered, featuring the anniversary logo.
The Atelier Experience
The full Atelier experience is available at select Bang & Olufsen stores, where customers can personally explore the customization options. For those who prefer digital exploration, the recently launched digital composer is also available at Bang & Olufsen Atelier, allowing customers to enhance their customization experience from the comfort of their own home.
With Atelier, Bang & Olufsen sets a new standard for customization in the audio industry, placing the customer at the center of the creation process. It is not just a product; it is a unique experience that embodies the essence of personal expression and craftsmanship.
