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Home News

TCL unveils A300 Pro NXTFRAME TV

Featuring premium audio by Bang & Olufsen

Marco Lisi by Marco Lisi
July 13, 2026
in News, Televisions
Reading Time: 2 mins read
tcl-unveils-a300-pro-nxtframe-tv

In an exciting innovation for home entertainment, TCL has announced the launch of its latest television model, the A300 Pro NXTFRAME TV, which promises to revolutionize the viewing experience through stunning visuals and high-end audio technology crafted in collaboration with the esteemed audio company, Bang & Olufsen.

Functionality and style

The A300 Pro NXTFRAME TV is designed to cater to a tech-savvy audience seeking both functionality and style. With its sleek, minimalist design, the television boasts a frameless display that seamlessly blends into modern home decor, creating an almost art-like experience. The device is equipped with cutting-edge Quantum Dot technology, delivering brighter colors and deeper contrasts, while its 4K UHD resolution brings every scene to life with incredible clarity. The A300 Pro also supports HDR10+ and Dolby Vision, enhancing the visual experience for movie lovers and gamers alike.

Bang & OIufsen to level up sound

TCL emphasizes the importance of audio in home entertainment, which is why they have partnered with Bang & Olufsen, a brand synonymous with exceptional sound quality. The collaboration has resulted in a dynamic audio setup that includes multi-driver speakers, providing an immersive soundstage that complements the visual prowess of the TV. With Bang & Olufsen’s innovative acoustic engineering, users can expect crisp dialogues, rich bass, and the kind of high-fidelity audio that elevates any viewing or listening experience.

“This is a game-changer for TCL,” said John Wang, TCL’s Global Marketing Director. “By combining our industry-leading display technology with Bang & Olufsen’s exceptional sound engineering, the A300 Pro NXTFRAME TV not only looks stunning but also delivers an unmatched audio-visual experience. We believe this television will set a new standard for what consumers should expect from their home entertainment systems.”

Smart TV platform

In addition to its impressive display and sound capabilities, the A300 Pro comes pre-installed with the latest version of TCL’s smart TV platform, allowing users to easily access popular streaming services, browse a user-friendly interface, and integrate their smart home devices. Voice control compatibility ensures that navigating through options is effortless, making it easier than ever to enjoy movies, music, and games.

As the competition heats up in the smart TV market, TCL’s A300 Pro NXTFRAME TV with Bang & Olufsen audio could potentially elevate the brand’s status further and attract discerning consumers looking for a complete home entertainment solution. It is set to hit the stores later this month, with pricing and availability details to follow.

Tags: Bang & OlufsenTCL
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Marco Lisi

Marco Lisi

Publisher

Marco Lisi is the publisher of Best of High End, part of AV Concepts BV. His path into audio started early: as a teenager he was drawn into the world of free radio, presenting shows and living immersed in music every day. In his early twenties he ran his own production studio for five years, creating jingles and commercials — hands-on training in sound design, pro-audio workflows, and critical listening through studio monitors that still shapes how he evaluates gear today. He also spent years DJing in clubs before moving into publishing, first at two earlier online magazines before founding Best of High End. His hi-fi and home cinema passion was inherited from his father, an inveterate system-swapper. Marco's first setup — a confirmation gift — paired AKAI separates with entry-level Bowers & Wilkins speakers, a brand he stayed loyal to for years as his system grew from stereo into full surround and home cinema. Like many enthusiasts, he went through an extended "audiophile" phase chasing the next upgrade, before settling into a more grounded view: gear as a means to enjoy music and film, not an end in itself. Years of critical listening have given him a well-trained ear — the ability to characterize a system or pinpoint a change in the chain quickly and accurately. Just as important, his teaching background (a Belgian "regent" degree in Dutch language) gives him the tools to translate those listening impressions into clear, readable writing.

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