Samsung Unveils 2026 TV Lineup

Samsung Electronics, the global TV market leader for two decades, has launched its 2026 television lineup across the Benelux region. The new range significantly expands AI capabilities across Micro RGB, OLED, Neo QLED, Mini LED, and UHD models, making advanced AI features accessible to a broader audience.

At the heart of the lineup is the Vision AI Companion (VAC), an intelligent assistant that transforms the television from a passive screen into an interactive partner tailored to users’ preferences and lifestyles.

Grenzeless Picture Quality and Smart Assistance

The Vision AI Companion integrates major AI platforms, including Bixby and Microsoft Copilot, directly onto the large screen. Beyond recommending films, the system suggests music to match the home atmosphere, offers meal-planning ideas, and provides recipe recommendations, positioning the TV as a central hub for daily life.

AI Upscaling Pro enhances any content source in real time, delivering unprecedented levels of detail and contrast. Sports fans will particularly benefit from AI Soccer Mode, which optimizes ball movement for smoother visuals and more immersive stadium audio ahead of the upcoming World Cup. Complementing this is AI Sound Controller Pro, allowing users to independently adjust commentary volume versus crowd noise for a personalized experience.

Technological Flagships: Micro RGB, OLED, and Mini LED

In the premium segment, the Micro RGB series sets a new benchmark. Using microscopic LEDs smaller than 0.1 mm, it achieves exceptional color precision and contrast through Micro RGB Precision Color 100 technology.

The refreshed OLED lineup, headlined by the flagship S99H, delivers deep blacks and a sleek aesthetic thanks to the innovative FloatLayer Design. The S99H earned a prestigious Red Dot Design Award for its ultra-slim OLED panel combined with a metallic finish that creates a floating effect. Glare Free technology now extends to the S99H, S95H, and S90H models, minimizing reflections even in bright rooms.

Samsung is also bringing AI to more consumers through new Mini LED models. The M80H and the massive 100-inch M90H feature the NQ4 AI Gen2 Processor and Motion Xcelerator 144Hz for smooth gaming and action scenes. The more accessible M70H offers dynamic visuals with Mini LED HDR and clear audio via Adaptive Sound.

Where Art Meets Technology

For those who view their TV as a piece of art, Samsung has updated The Frame. The new The Frame Pro (LS03HW) features a slim design, Neo QLED picture quality, and Pantone Validated ArtfulColor for paper-like, natural color reproduction. Wireless One Connect eliminates visible cables for a cleaner installation.

Sound Reimagined in a New Dimension

Premium visuals are matched by immersive audio with the new Cinematic Q-series Soundbars. The flagship HW-Q990H introduces Sound Elevation technology, which positions dialogue at the center of the screen to perfectly align sound with on-screen action. Its 11.1.4-channel system with a compact active subwoofer delivers room-filling bass and a wide soundstage.

The HW-QS90H is an elegant All-in-One soundbar with Convertible Fit design supporting both wall-mount and tabletop placement. An integrated gyro sensor automatically adjusts channel distribution based on orientation. For modern interiors, the Music Studio 7 and 5 models combine refined Dot Design by Erwan Bouroullec with Dolby Atmos support.

Boundless Entertainment

Samsung continues to strengthen its ecosystem with Samsung TV Plus, a free streaming service offering thousands of movies and shows to over 100 million monthly users without subscriptions. Selected 2026 models now support expanded connectivity through Google Cast and Google Photos integration.

Availability and Recommended Retail Prices

Micro RGB, Neo QLED 4K, The Frame Pro, and Q-series Soundbars: Available from late May
OLED TVs and Mini LED models: From early June
Neo QLED 8K and Music Studio: From July

Recommended starting prices: