At IFA 2025, held in Berlin, Germany from September 5–9, Hisense, a global leader in consumer electronics and home appliances, unveiled groundbreaking advancements in display and audio technology under the theme “AI Your Life.” The showcase solidified Hisense’s position as an innovator, blending cutting-edge AI-driven features, vibrant visuals, and immersive sound to elevate the home entertainment experience. From the world’s largest RGB Mini-LED TV to revolutionary laser projectors and audio partnerships, Hisense is setting new standards for luxury and performance.
RGB Mini-LED: A New Era of Visual Excellence
At the heart of Hisense’s IFA 2025 exhibit was the 116-inch UX RGB Mini-LED TV, the largest of its kind, delivering a cinematic experience that redefines home viewing. As the pioneer of RGB Mini-LED technology, Hisense has introduced a new approach to light and color control, achieving 100% BT.2020 color gamut coverage, peak brightness of up to 8,000 nits, and advanced local dimming for unparalleled contrast and precision. This results in lifelike colors, smooth gradients, and extraordinary clarity that bring every scene to life.
Powering this visual masterpiece is the Hi-View AI Engine X, Hisense’s most advanced processor yet. This technology goes beyond traditional brightness control, integrating dynamic light and color management. By precisely blending red, green, and blue, the processor synchronizes the backlight and panel in real time, optimizing image, sound, and settings for every frame. For gamers, the 116″ UX offers a 165Hz Game Mode Ultra with native Variable Refresh Rate (VRR), ensuring a fluid and responsive experience, whether you’re battling in a virtual arena or streaming a blockbuster.
Hisense also partnered with Dolby to debut Dolby Vision 2, a next-generation technology that enhances visuals through content intelligence and environmental awareness. Set to roll out first on Hisense RGB Mini-LED TVs via an OTA update, this innovation, powered by the MediaTek Pentonic 800, promises an even more immersive viewing experience.
Immersive Audio: A Symphony of Sound
Hisense’s commitment to premium audio was equally impressive at IFA 2025, with partnerships that elevate the sonic experience to match its stunning visuals. The HT SATURN sound system, tuned by Devialet and equipped with Hi-Concerto syncing technology, delivers a 4.1.2 surround sound experience with Dolby Atmos and DTS:X. This system seamlessly integrates with Hisense TVs, creating a rich, enveloping soundscape for movies, music, and gaming.
In collaboration with Opéra de Paris and Devialet, Hisense introduced the 6.2.2 CineStage X Surround system, transforming its TVs into acoustic masterpieces. This system delivers 360-degree cinematic audio, offering an unparalleled listening experience that rivals professional theaters. Whether you’re watching a high-octane action film or a delicate classical performance, the CineStage X ensures every sound is delivered with precision and depth.
Laser Technology: Cinematic Brilliance at Home
Hisense’s advancements in laser projection technology were a highlight of the AI Cinema zone. The TriChroma Laser Home Cinema Solution L9Q offers 5,000 ANSI Lumens and a 5,000:1 contrast ratio, delivering sharp, vibrant images with deep blacks, even in brightly lit rooms. Supporting projection sizes from 80 to 200 inches, the L9Q is equipped with IMAX Enhanced and Dolby Vision, ensuring a cinema-grade experience for home theater enthusiasts.
For those seeking versatility, the Laser Mini Projector C2 Ultra can project up to 300 inches, turning any space into a home theater or gaming arena. Designed with Xbox compatibility in mind, it offers ultra-low latency and vivid visuals, making it ideal for both gamers and movie lovers. Hisense’s laser innovations also prioritize user comfort and sustainability, with the PT1 and M2 Pro projectors earning the world’s first SGS Low Visual Fatigue Certification(WVF scores of 2.98 and 2.86, below the industry average of 4). The PT1 also holds SGS Carbon Footprint Certification, underscoring Hisense’s commitment to eco-conscious innovation.
A Vision for the Future
Hisense’s IFA 2025 presence, under the banner of “AI Your Life,” showcased its transition into an AI-powered lifestyle era. By integrating intelligent displays, immersive audio, and sustainable technologies, Hisense is redefining how technology enhances everyday experiences. As the official sponsor of the FIFA World Cup 2026™, the brand continues to connect with global audiences, delivering empathetic and innovative solutions that help users “Own the Moment.” From the groundbreaking 116″ UX RGB Mini-LED TV to the immersive audio systems and eco-conscious laser projectors, Hisense’s latest offerings combine performance, elegance, and forward-thinking design.
