HARMAN Luxury Audio is marking a milestone year at CEDIA Expo 2026, celebrating 80 years of JBL and 50 years of ARCAM with a dealer and press showcase in Meeting Room 207. On Wednesday, September 2 and Thursday, September 3, HARMAN Luxury Audio is giving integrators hands-on time with the newest JBL Synthesis and ARCAM products alongside the designers and engineers who built them.
JBL Synthesis Debuts the New SCL Custom Loudspeaker Series
As one of the five brands under HARMAN Luxury Audio, JBL Synthesis is using CEDIA Expo 2026 as the first chance for integrators to see its full new SCL Custom Loudspeaker lineup in person, spanning architectural in-wall models, in-room and built-in solutions, and on-wall loudspeakers. Leading the on-wall introduction is the SCL-9XL, the highest-output on-wall model JBL Synthesis has built and the brand’s first on-wall loudspeaker — a way to offer JBL Synthesis-level performance in rooms where in-wall installation isn’t an option, such as multi-dwelling units, at a price point not previously available at this level.
On the processing side, the JBL Synthesis SDP-70 Immersive AV Processor stands as the hero of the lineup. The 24-channel platform’s Dirac Live Active Room Treatment (ART) measures and treats the room itself, giving integrators a way to deliver reference-level immersive sound at a fraction of the cost of comparable high-channel-count platforms.
ARCAM Marks 50 Years With the Radia AVA Series, Now Shipping
Marking its 50th anniversary this year, ARCAM — another of HARMAN Luxury Audio’s five brands — is bringing its Radia AVA Series to CEDIA Expo integrators for the first time, including the AVA15, AVA25 and AVA35 Audio Video Amplifiers and the 16-channel AVP45 Audio Video Processor. All four models are now shipping and pair Radia’s black-and-yellow industrial design with Dolby Atmos, DTS:X and Dirac Live ART support, extending ARCAM’s music-first approach into home cinema. Rounding out the milestone, ARCAM’s Radia AVA35 is among the finalists for the 2026 CEDIA Smart Home Awards Americas, with winners announced during a ceremony at CEDIA Expo on Thursday, September 3.
HARMAN Luxury Audio’s Meeting Room 207: Direct Access to the Designers
Meeting Room 207 is built around direct access to the designers and engineers behind JBL Synthesis and ARCAM, not just a look at what they’ve built. Dealers and press get a chance to hear firsthand how each product came together and to weigh in on what should come next. “We’re excited to give dealers a first look at what’s new from JBL Synthesis and ARCAM this year,” said David Tovissi, Vice President & GM, HARMAN Luxury Audio. “The new JBL Synthesis SCL Custom Loudspeaker Series, including our first on-wall models, and ARCAM’s new Radia AVA Series are exactly the kind of category-defining products our channel expects from HARMAN Luxury Audio.”
HARMAN Luxury Audio brings together five brands — JBL, JBL Synthesis, Mark Levinson, Revel and ARCAM — under one roof at its acoustic engineering headquarters in Northridge, California. The ARCAM Radia AVA Series is available now, while the JBL Synthesis SCL Series and SDP-70 are rolling out to dealers following the HARMAN Luxury Audio CEDIA Expo debut. More information is available at harmanluxuryaudio.com.
