Sony has taken a major step forward in premium home entertainment with the introduction of its first True RGB BRAVIA TVs — the flagship BRAVIA 9 II and the BRAVIA 7 II. Alongside the new displays, Sony has launched the BRAVIA Theatre Trio, a premium wireless home theater system designed to deliver an authentic cinematic experience at home.
True RGB Backlight Technology: The Biggest Colour Leap in BRAVIA History
At the heart of the new BRAVIA 9 II and BRAVIA 7 II is Sony’s groundbreaking RGB Backlight Master Drive Pro technology. Unlike conventional Mini LED systems, these are Sony’s first True RGB BRAVIA TVs featuring independently controlled red, green, and blue LEDs. This advanced backlight system delivers the widest colour gamut ever achieved in a BRAVIA television, along with purer colours, higher brightness, reduced blooming, and exceptional colour accuracy from wider viewing angles.
“Sony has been developing LED control technologies for over twenty years,” said Yoshihiro Ono, Head of Home Entertainment Business Unit at Sony. “Our new True RGB technology represents a breakthrough that combines the precision of individually driven RGB LEDs with the best attributes of both Mini LED and OLED. The result is cleaner colours, higher brightness, and consistent picture quality regardless of the viewing environment.”
BRAVIA 9 II: Sony’s Most Advanced and Natural Colour Performance Yet
As the new flagship model, the BRAVIA 9 II pushes True RGB performance even further with newly developed LED controllers for the highest level of backlight precision. It features RGB Triluminos Max and Luminance Booster Pro, delivering smoother gradations, more accurate colours at high brightness levels, and superior performance in bright living rooms.
Additional standout features of the BRAVIA 9 II include:
- Immersive Black Screen Pro: A new anti-glare and anti-reflection screen coating that maintains deep, rich blacks and excellent detail visibility even in bright rooms. Developed in collaboration with Sony Pictures Entertainment to preserve the filmmaker’s intent across real-world home lighting conditions.
- Acoustic Multi-Audio+ with up-firing beam tweeters for enhanced immersive sound.
- Available in an impressive 115-inch size for a true large-scale cinema experience.
BRAVIA 7 II: Exceptional True RGB Performance Across More Sizes
The BRAVIA 7 II brings the same revolutionary True RGB LED technology to a wider range of screen sizes (50 to 98 inches), making flagship-level colour performance more accessible. Both models feature X-Wide Angle Pro technology for consistent colour and image quality from off-angle viewing positions.
Shared Premium Features of the BRAVIA 9 II and BRAVIA 7 II:
- My Cinema mode for optimised picture and sound
- Ambient Optimization that automatically adjusts picture and audio based on room conditions and seating position
- Studio Calibrated modes for Netflix, Prime Video, and SONY PICTURES CORE
- Support for Dolby Vision, Dolby Atmos, DTS:X, and IMAX Enhanced
BRAVIA Theatre Trio: Next-Generation Immersive Audio
Complementing the new True RGB TVs is the BRAVIA Theatre Trio, a premium three-speaker wireless home theater system developed in close collaboration with Sony Pictures Entertainment sound creators.
The system features optimised left, right, and centre speakers in a space-efficient design, delivering wide, immersive soundstaging with exceptional dialogue clarity. Powered by Sony’s 360 Spatial Sound Mapping technology, it can create up to 24 phantom speakers for a multidimensional audio experience that closely mimics professional cinema environments.
Key highlights of the BRAVIA Theatre Trio include:
- High-performance USB Type-C microphone for precise room calibration
- Support for Dolby Atmos, DTS:X, and IMAX Enhanced
- Expandable with optional subwoofers and rear speakers
- Available as a Trio + SR bundle with BRAVIA Theatre Sub 8 and BRAVIA Theatre Rear 9
Additional convenience features include Direct Connect on compatible BRAVIA 9 II models, allowing wireless connection to subwoofers and rear speakers without a soundbar.
Sustainability and User-Friendly Design
Both new BRAVIA True RGB models incorporate recycled materials, including Sony’s SORPLAS™. The BRAVIA 9 II is the first Sony TV to use renewable plastic derived from cooking oil for major components. A redesigned remote control also improves accessibility with tactile buttons.
“The BRAVIA 9 II and BRAVIA 7 II, together with the BRAVIA Theatre Trio, bring Sony’s ‘Cinema is Coming Home’ vision to life,” delivering the most accurate and immersive combination of picture and sound Sony has ever offered for luxury home cinema environments.
The BRAVIA 9 II, BRAVIA 7 II, and BRAVIA Theatre Trio are available for pre-order starting May 27, 2026, through Sony and authorized retailers worldwide.
