At The First Look 2026 event held in the opulent Latour Ballroom at Wynn Las Vegas, Samsung Electronics has positioned itself as the pinnacle of AI-driven luxury living with the introduction of its “Your Companion to AI Living” philosophy. This ambitious vision transforms everyday devices into proactive, personalized companions, seamlessly blending cutting-edge artificial intelligence across entertainment systems, bespoke home appliances, and health-focused wearables. For discerning high-end consumers, Samsung’s ecosystem promises not just connectivity, but an elevated lifestyle where technology anticipates needs, enhances experiences, and ensures unparalleled privacy and sustainability.
TM Roh, Vice Chairman, CEO, and Head of the Device eXperience (DX) Division at Samsung, opened the presentation by emphasizing the company’s unique scale: Samsung is building an integral, personalized, and precise AI ecosystem for all mobile, visual display, and household appliances, as well as all our sustainability initiatives. This is an ecosystem that spans all categories and, in every case, ensures more personalized, intuitive experiences. With the reach of our devices, the breadth of our categories, and our service distribution, Samsung is uniquely positioned for the AI era.
Central to this vision is the creation of three core “companions”: Entertainment, Home Living, and Care. These are powered by an interconnected AI framework, including the upgraded Vision AI Companion (VAC), enhanced Bixby voice assistance, and integrations with partners like Google Gemini and Qualcomm.
Entertainment Companion: Redefining Visual and Audio Opulence
Samsung debuted its flagship 130-inch Micro RGB screen, a CES 2026 Best of Innovation award winner, featuring a Micro RGB light source for pure, vibrant colors and the Micro RGBAI Engine Pro for meticulous color control. Encased in a Timeless Frame design, this monumental display exemplifies premium craftsmanship. VAC elevates it further with AI-optimized viewing, personalized content recommendations, AI Soccer Mode Pro for immersive sports, and AI Sound Controller Pro.
The 2026 TV lineup introduces HDR10+ ADVANCED for superior brightness and genre-specific enhancements, alongside Eclipsa Audio spatial sound system across all models. Gaming enthusiasts will appreciate the Odyssey series, led by the world’s first 6K 3D Odyssey G9 monitor, with Tizen OS promising seven years of upgrades. New WiFi speakers like Music Studio 5 and 7, designed in collaboration with French artisan Erwan Bouroullec, add a touch of haute couture to audio setups. The portable Freestyle+ projector adapts intelligently to any surface, ensuring high-end projection on demand.
Home Living Companion: Bespoke AI for Effortless Elegance
In the kitchen and beyond, Samsung’s Bespoke AI appliances turn mundane tasks into sophisticated rituals. The Family Hub refrigerator, upgraded with AI Vision powered by Google Gemini, scans and tracks food inventory with precision, suggesting recipes via “What’s for Today?” – complete with playful animations – and Video to Recipe breakdowns. FoodNote provides weekly insights, while Voice ID personalizes responses for family members.
The Bespoke AI Laundry Combo accelerates cycles without compromise, and the Bespoke AI AirDresser features Auto Wrinkle Care. The Bespoke AI Jet Bot Steam Ultra, equipped with Qualcomm’s Dragonwing processor and Active Stereo 3D Sensor, detects liquids as small as 7cm x 7cm and monitors pets, all controllable via conversational Bixby. SmartThings, now boasting 430 million users, ties it together, with partnerships like Hartford Steam Boiler offering insurance discounts for connected homes.
Care Companion: Proactive Wellness in Luxury Living
Samsung Health Assistant shifts to predictive care, integrating continuous glucose monitors (CGM) for tailored recipes and anomaly alerts. Wearables detect early dementia signs through mobility, speech, and concentration analysis. Security features include Safe Button for emergencies and SmartThings modes, all safeguarded by Samsung Knox and Knox Matrix for elite data protection.
This vision extends Samsung’s commitment to sustainability, embedding AI in eco-friendly operations. Exclusive exhibitions at Wynn Las Vegas run through January 7, allowing high-end enthusiasts to experience these innovations firsthand.
Samsung’s “Your Companion to AI Living” is more than technology – it’s a curated symphony of intelligence, design, and foresight, setting a new benchmark for luxury smart homes in 2026 and beyond.
