Samsung Electronics Co., Ltd. officially announced today that it has maintained its global market leadership in televisions for the twentieth consecutive year. Since 2006, Samsung has consistently been the number one TV brand based on market share and revenue, reinforcing its position as an undeniable pioneer and innovator in the television industry.
A Historical Overview: 20 Years of Market Leadership
Since its breakthrough with the launch of the stylish Bordeaux design TV in 2006, Samsung has consistently set the standard for technological advancement and elegant design. According to market research firm Omdia, Samsung held an impressive 29.1% global market share in 2025. This steady leadership confirms Samsung’s commitment to innovation, high image quality, and smart technologies that continue to enhance the viewing experience.
20 Years of Innovation in the TV World
Samsung’s journey to the top is one of continuous innovation and redefining what a television can be. Here are some of the key milestones:
- 2009: Accelerating the Shift to LED TVs
Samsung spearheaded the global transition to LED screens, establishing new standards for slimmer, energy-efficient TVs distinguished by their design and performance. - 2011: Smart TVs and Connected Entertainment
The introduction of Smart TVs transformed the television from a mere display device into a full-fledged entertainment platform seamlessly connected to the internet and other smart devices. - 2015: The Serif and Design Integration
With The Serif, Samsung launched a design TV that is not only functional but also becomes a piece of art in the home, redefining how TVs integrate into living spaces. - 2017: The Frame and the Art TV Revolution
The launch of The Frame marked the beginning of the Art TV category, turning the television into a digital artwork that seamlessly fits into any interior. - 2017: QLED Technology
Samsung introduced its groundbreaking QLED TVs with quantum dot technology, offering a new level of brightness, color accuracy, and picture quality. - 2018: 8K TVs
With over 33 million pixels, Samsung’s 8K models deliver four times the resolution of 4K, setting the standard for ultra-high-definition television. - 2020: MICRO LED Technology
Samsung unveiled MICRO LED technology, a self-emitting display that provides unmatched brightness, contrast, and color accuracy for large screens and premium applications.
Continuing Innovation and Next-Generation Technologies
Samsung continues to invest in the future of television, focusing on micro- and nano-structures, AI integration, and next-generation display technologies. The company is currently developing extensive Micro RGB models and refining its OLED and Neo QLED portfolios, aimed at delivering top-tier picture quality and enormous screen sizes.
Furthermore, Samsung is expanding its Mini LED offerings, enhancing brightness and contrast across various price points and formats. The ongoing integration of AI technologies ensures smart processors that optimize picture, sound, and user experience in real-time, providing viewers with a personalized and immersive experience.
A Trusted Name in the Global TV Market
With over twenty years of uninterrupted leadership, Samsung remains one of the most recognized and trusted TV brands worldwide. The company offers innovative technologies across different price ranges and screen formats, continually setting the standard in advanced picture quality, design, and smart functionalities.
