Samsung Art Store Partners With The Met and Eichholtz at High Point Market
The Samsung Art Store High Point Market collaboration pairs the Eichholtz showroom and The Metropolitan Museum of Art to make the case that a TV can be a design element rather than something to hide. The collaboration runs October 17-21 and pairs The Frame and The Frame Pro with a limited-time trade offer for design professionals attending the market.
Samsung Art Store High Point Market: A Showroom Built Around Art
Inside the Eichholtz showroom, visitors will not find televisions tucked out of sight. The Frame Pro is hung and framed like a piece of art, displaying works from Tales of Fall, a new selection from longtime Samsung partner The Metropolitan Museum of Art, now available through the Samsung Art Store.
Each unit is finished with a customizable bezel from Deco TV Frames, letting the screen match the room’s finish rather than interrupt it. Edwin van der Gun, Chief Creative Officer of Eichholtz, framed the collaboration with The Met as a way to bring stories of art and history into contemporary interiors, while Josh Romm, Head of Global Licensing and Partnerships at The Met, described the showroom as a chance to experience the museum’s collection somewhere unexpected.
A Trade Discount With a Keepsake Twist
Samsung is offering design professionals a 25% trade discount on The Frame and The Frame Pro, along with a 90-day Art Store trial, exclusively at High Point Market. Rather than a simple coupon handout, Samsung built a custom vending machine for the promotion: designers drop in a token and receive a card with Met artwork printed on one side and a unique discount code on the other. Discount codes will also be distributed at Sunday’s panel discussion, with quantities limited while supplies last.
A Panel on Designing the Digital Home
On Sunday, October 18 at 11 a.m., Eichholtz hosts a panel titled “Beyond the Black Box: The New Role of Art, Design & TVs in the Home,” moderated by Cindy Hodnett, Executive Editor of Designers Today. Panelists include interior designer Corey Damen Jenkins, Daria Greene, Global Head of Content and Curation at Samsung Art Store, and Leanne Graeff, General Manager of Product Design at The Met Store and Licensing.
The discussion is framed around how art and technology are reshaping the way designers approach the home, a theme Samsung has been building on since it expanded Art Store support to its Micro RGB, Neo QLED, QLED and MICRO LED lineups in 2026, and, for the first time on a Samsung OLED, the flagship OLED S95H.
Pricing and Availability
The 25% trade discount tied to the Samsung Art Store High Point Market event is available exclusively to design professionals attending High Point Market, October 17-21, with discount cards distributed at the Eichholtz showroom vending machine and at Sunday’s panel while supplies last. Samsung Art Store itself requires a subscription at $4.99 per month plus taxes and fees, alongside a Samsung Account and Wi-Fi, and is available on select Frame, Micro RGB, Neo QLED, QLED, MICRO LED and the OLED S95H models; customizable bezels are sold separately.
Readers interested in how major manufacturers are reshaping the living room screen can also see our coverage of Apple TV’s Dolby Atmos update for Formula 1, a different approach to making the TV central to the room. For interior designers who couldn’t make it to High Point this year, the Samsung Art Store High Point Market showcase offers a preview of how digital art and television design are converging in high-end interiors nationwide.
Key Specifications
Event: High Point Market, Eichholtz showroom, October 17-21, 2026
Partners: The Metropolitan Museum of Art, Eichholtz, Deco TV Frames
Featured collection: Tales of Fall (The Met, via Samsung Art Store)
Trade offer: 25% discount on The Frame / The Frame Pro, plus 90-day Art Store trial, for design professionals only
Panel: “Beyond the Black Box,” Sunday October 18, 11 a.m.
Art Store subscription: $4.99/month plus taxes and fees
Compatible lineups: The Frame, The Frame Pro, select Micro RGB, Neo QLED, QLED, MICRO LED, OLED S95H
Art Store catalog: 5,000+ artworks from 800+ artists
