I’m Jim Aud, CEO and senior design at Purist Audio Design. Welcome in our room at High End 2023!

35th Anniversary

The 35th anniversary is a very unique cable. The research and development that went into it. First off, we studied the different conductors, the type of materials that go together like the copper, the silver, the gold, the different alloys, and the actual dielectrics that go around it, and then how they interact with the actual listening. My daughter, Kimberly, is going to be taking over my place and she has designed from the ground up the Jade, which is a phenomenal cable.

The Jade

I’m just excited to be able to take carry on my father’s company, as well as what I’ve put 33 years of my life into. I was born into the industry. My father’s always been in the audio and I’ve always enjoyed music. He’s taught me to enjoy music. After talking with my father, one day I said I’m ready to develop my own series of cables. We’ve got the Jade line. This is an example of a balanced cable. We also have it in RCA, speaker, power cable, phono cable, digital. It’s a full line. One thing we all agreed on is entry level should be something that’s simple, affordable, and still maintained the various things that we see in Purist Audio Designs, musicality of a product.