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Home Reports

Purist Audio Design at High End 2023

Marco Lisi by Marco Lisi
August 3, 2026
in Reports
Reading Time: 2 mins read

I’m Jim Aud, CEO and senior design at Purist Audio Design. Welcome in our room at High End 2023!

  • 35th Anniversary
  • The Jade

35th Anniversary

The 35th anniversary is a very unique cable. The research and development that went into it. First off, we studied the different conductors, the type of materials that go together like the copper, the silver, the gold, the different alloys, and the actual dielectrics that go around it, and then how they interact with the actual listening. My daughter, Kimberly, is going to be taking over my place and she has designed from the ground up the Jade, which is a phenomenal cable.

purist-audio-design-at-highend-2023-2

The Jade

I’m just excited to be able to take carry on my father’s company, as well as what I’ve put 33 years of my life into. I was born into the industry. My father’s always been in the audio and I’ve always enjoyed music. He’s taught me to enjoy music. After talking with my father, one day I said I’m ready to develop my own series of cables. We’ve got the Jade line. This is an example of a balanced cable. We also have it in RCA, speaker, power cable, phono cable, digital. It’s a full line. One thing we all agreed on is entry level should be something that’s simple, affordable, and still maintained the various things that we see in Purist Audio Designs, musicality of a product.

purist-audio-design-at-highend-2023-3

More information about Purist Audio Design.

Frequently asked questions

What is Purist Audio Design’s Jade line?

A new series of cables designed by Kimberly Aud, offering an accessible, affordable entry point into Purist Audio Design’s sound while retaining the brand’s musicality — available in balanced, RCA, speaker, power, phono and digital configurations.

What is the 35th Anniversary cable?

A flagship cable developed by studying different conductor materials — copper, silver, gold and various alloys — together with the dielectrics surrounding them, to fine-tune how the cable interacts with the listening experience.

Who leads Purist Audio Design today?

Founder Jim Aud’s daughter, Kimberly Aud, is taking over the company and designed the Jade line from the ground up.

Tags: CablesPurist Audio Design
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Marco Lisi

Marco Lisi

Publisher

Marco Lisi is the publisher of Best of High End, part of AV Concepts BV. His path into audio started early: as a teenager he was drawn into the world of free radio, presenting shows and living immersed in music every day. In his early twenties he ran his own production studio for five years, creating jingles and commercials — hands-on training in sound design, pro-audio workflows, and critical listening through studio monitors that still shapes how he evaluates gear today. He also spent years DJing in clubs before moving into publishing, first at two earlier online magazines before founding Best of High End. His hi-fi and home cinema passion was inherited from his father, an inveterate system-swapper. Marco's first setup — a confirmation gift — paired AKAI separates with entry-level Bowers & Wilkins speakers, a brand he stayed loyal to for years as his system grew from stereo into full surround and home cinema. Like many enthusiasts, he went through an extended "audiophile" phase chasing the next upgrade, before settling into a more grounded view: gear as a means to enjoy music and film, not an end in itself. Years of critical listening have given him a well-trained ear — the ability to characterize a system or pinpoint a change in the chain quickly and accurately. Just as important, his teaching background (a Belgian "regent" degree in Dutch language) gives him the tools to translate those listening impressions into clear, readable writing.

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