HARMAN International, the Samsung-owned automotive technology powerhouse, has achieved a global first: its Ready Display platform is now the world’s first HDR10+ Automotive certified in-vehicle display system. Developed in collaboration with Samsung and Panasonic under the HDR10+ Technologies LLC standard, this breakthrough brings true cinematic HDR visuals into the car—dynamically adapting to real-world cabin lighting with unprecedented fidelity.
Until now, HDR10+—the royalty-free, metadata-driven HDR format known for superior brightness, contrast, and color accuracy—has been confined to premium home theaters. HARMAN’s certification changes that, ensuring vehicles can deliver studio-grade image quality regardless of glare, shadows, or shifting ambient light.
Engineered for the Road
The HARMAN Ready Display lineup—powered by Samsung’s Neo QLED technology—includes the NQ3, NQ5, and NQ7 series. Each model undergoes rigorous HDR10+ Automotive testing to validate:
- Cinematic brightness and contrast across extreme lighting conditions
- Wide viewing angles with consistent color accuracy
- Real-time adaptive tone mapping via HDR10+ “Adaptive” metadata
- Dynamic optimization of backlight, contrast, and color temperature
Whether streaming 4K content during an EV charge, entertaining rear-seat passengers, or displaying high-clarity navigation, Ready Display ensures visuals remain vivid, detailed, and true-to-intent—no matter the time of day.
A New Benchmark for In-Cabin Experience
We’ve long envisioned bringing the living room experience into the car, said Shilpa Dely, Vice President and Ready Display Business Lead at HARMAN International. Earning the world’s first HDR10+ Automotive certification is how we’re delivering on that commitment—setting a new benchmark for immersive, in-cabin display quality that automakers and consumers can trust.
Beyond entertainment, the technology enhances safety and usability. Adaptive brightness reduces eye strain during night driving, while high-contrast mapping improves glanceable information clarity. For automakers, it’s a proven differentiator—offering a plug-and-play path to next-generation cockpit design.
Availability
HARMAN Ready Display with HDR10+ Automotive certification is now sampling to OEM partners, with production integration expected in 2026 model-year vehicles. The platform supports pillar-to-pillar displays, center consoles, rear entertainment systems, and digital rearview mirrors.
As cars evolve into rolling media hubs, HARMAN has drawn the line in the sand: second-screen experiences no longer belong in first-class cabins. With HDR10+ Automotive, the journey becomes the destination.
