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Home News

Audio-Technica Expands the Sound Burger With Two New Colours

Green and Blue join the existing Black, White and Yellow finishes, exclusive to Europe

Marco Lisi by Marco Lisi
October 15, 2026
in News, Analog sources
Reading Time: 2 mins read
Audio-Technica Sound Burger AT-SB727 in blue, lifestyle shot

Audio-Technica Sound Burger AT-SB727 in blue, lifestyle shot

Audio-Technica has added two new colours to the Sound Burger AT-SB727, its Bluetooth-equipped portable turntable, with Green and Blue joining the existing Black, White and Yellow finishes. The Audio-Technica Sound Burger green and blue versions are exclusive to Europe and go on sale today, giving fans of the compact player a fresh choice of finishes without any change to the hardware underneath.

  • Two new finishes, same proven hardware
  • Built-in phono preamp and Bluetooth playback
  • Battery life and portability
  • Optional accessories
  • Pricing and availability
  • Key specifications

Two new finishes, same proven hardware

The Green and Blue Sound Burger models carry over every feature of the existing range: a belt-drive mechanism powered by a DC servo motor, a die-cast aluminium platter with damping, and support for both 33⅓ and 45 RPM records via a tonearm that uses a dynamic balance system, with stylus pressure applied through a spring rather than added weight. A 45 RPM adapter is included for singles, alongside a 3.5mm-to-RCA audio cable and a USB Type-A to USB-C charging cable.

Built-in phono preamp and Bluetooth playback

The Sound Burger ships with a VM-type cartridge and a replaceable ATN3600LC stylus, feeding into a built-in phono preamp rated at 36dB gain with RIAA equalisation, so it can connect directly to a pair of active speakers or an amplifier’s line input without a separate phono stage. For wireless listening, Bluetooth 5.2 covers a line-of-sight range of roughly 10 metres using the SBC codec; there is no aptX or AAC support, so Bluetooth playback quality depends on the SBC implementation on the receiving speaker or headphones.

Battery life and portability

A built-in lithium-ion battery charges via USB-C and is rated for approximately 12 hours of either charging or continuous operating time, letting the Sound Burger move freely between rooms or travel to a friend’s place without a power cable in tow. At 100 x 290 x 70mm and roughly 900 grams, the player keeps the same compact, briefcase-style footprint across all five colours, with the record extending beyond the body of the unit as it spins, true to the model’s original 1980s design.

Optional accessories

Audio-Technica also sells a dedicated AT-SBC1 storage case for the Sound Burger, designed to protect it from scratches and dust while doubling as a charging solution on the go, alongside the AT6028 record-cleaning tool with its own record-cover stand. Both are sold separately from the turntable itself.

Pricing and availability

The Audio-Technica Sound Burger in Green and Blue is available in Europe from today, 15 October 2026, priced at £199 / €249, matching the pricing of the existing colour options. The AT-SBC1 storage case is listed at €39, and the ATN3600LC replacement stylus at €19.

Key specifications

  • New colours: Green and Blue, exclusive to Europe (joining Black, White, Yellow)
  • Drive type: belt-drive, DC servo motor
  • Speeds: 33⅓ / 45 RPM, with included 45 RPM adapter
  • Cartridge: VM type, replaceable ATN3600LC stylus
  • Built-in phono preamp: 36dB gain, RIAA equalised
  • Bluetooth 5.2, SBC codec, ~10m line-of-sight range
  • Battery: approx. 12 hours charging/operating time, USB-C
  • Dimensions: 100 x 290 x 70mm; weight approx. 900g
  • Included: 45 RPM adapter, 3.5mm-to-RCA cable, USB-C charging cable
  • Optional: AT-SBC1 storage case (€39), AT6028 cleaning tool (€25)
  • Price: £199 / €249

For more on the portable turntable segment, see our report on the Cambridge Audio Spira. Full specifications are available via Audio-Technica.

Audio-Technica Sound Burger AT-SB727 in green and blue side by side
The new Green and Blue finishes alongside the existing Yellow
Audio-Technica Sound Burger AT-SB727 in green, held in hand
The Sound Burger’s compact, briefcase-style body
Audio-Technica Sound Burger AT-SB727 in green, official studio shot
The Green finish, shown here in Audio-Technica’s official studio shot
Tags: Audio-TechnicaAudio-Technica Sound Burger
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Marco Lisi

Marco Lisi

Publisher

Marco Lisi is the publisher of Best of High End, part of AV Concepts BV. His path into audio started early: as a teenager he was drawn into the world of free radio, presenting shows and living immersed in music every day. In his early twenties he ran his own production studio for five years, creating jingles and commercials — hands-on training in sound design, pro-audio workflows, and critical listening through studio monitors that still shapes how he evaluates gear today. He also spent years DJing in clubs before moving into publishing, first at two earlier online magazines before founding Best of High End. His hi-fi and home cinema passion was inherited from his father, an inveterate system-swapper. Marco's first setup — a confirmation gift — paired AKAI separates with entry-level Bowers & Wilkins speakers, a brand he stayed loyal to for years as his system grew from stereo into full surround and home cinema. Like many enthusiasts, he went through an extended "audiophile" phase chasing the next upgrade, before settling into a more grounded view: gear as a means to enjoy music and film, not an end in itself. Years of critical listening have given him a well-trained ear — the ability to characterize a system or pinpoint a change in the chain quickly and accurately. Just as important, his teaching background (a Belgian "regent" degree in Dutch language) gives him the tools to translate those listening impressions into clear, readable writing.

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