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TCL’s “Affordable Premium” QLED QM6K TV Promises 50% brightness increase

John Bugailiskis by John Bugailiskis
August 3, 2026
in Reports
Reading Time: 4 mins read
tcl's-affordable-premium-qled-qm6k-tv-promises-50%-brightness-increase

TCL surprised attendees today by announcing a mid-range TV that is not only affordable, but is actually ready for pre-order today. At CES it’s rare to even get pricing on new products, let alone be able to order one at the show. TCL’s new QLED QM6K TV series is the first to use the company’s suite of improved “Precise Dimming” Mini-LED tech and comes in sizes ranging from 50” all the way up 98.” And while the new series includes the number “6K” it’s actually a 4K TV.

“I’m proud to say that TCL secured its position as top two best-selling TV brand for the sixth consecutive year and just received a 2025 Circana Consumer Electronics Performance Award for Top Increase in TV Market Share in North America. On the heels of such a successful year, 2025 will take us to new heights as a dominant player in the CE industry, continuously changing the game with TCL’s groundbreaking innovation,” said Chris Hamdorf, Executive Vice President, TCL North America. “TCL will be doubling down on QLED, QD-Mini LED and XXL screen sizes, as we deliver even more premium options that meet consumer demand while still providing the unmatched value and quality we’re known for.”

  • 2025 lineup starts with QM6K
  • 53% brightness increase
  • 98% of DCI-P3 color gamut

2025 lineup starts with QM6K

Since TCL entered the North American market in 2003 it has focused on bringing the best in leading edge technologies to its products, but often for hundreds and even thousands of dollars less than its competitors. TCL says that its 2025 lineup, starting with the QM6K, will further reinforce the company’s leadership in the industry as it rolls out new models in a new phased series launch strategy.

tcl's-affordable-premium-qled-qm6k-tv-promises-50%-brightness-increase-2

53% brightness increase

For the new TVs TCL’s Pangu Lab in China has developed what it’s calling a Super High Energy LED Chip which increases brightness output by more than 53%, while also increasing light efficiency by 10%. A brightness boost of this caliber needs to be perfectly focused, so the TCL team also created a new Condensed Micro Lens, a highly upgraded version of the 2024 UWA Dual Arch Lens, utilizing specially formulated optical materials for enhanced stability and a narrower light path for more precise light control.

The QM6K TV series also features a redesigned backlight system that further reduces optical distance, or OD, between the backlight and diffuser plate, creating the new TCL Micro OD. TCL claims that minimized optical distance virtually eliminates any halo effect, also known as blooming, and creates clear, sharp edges, even between the brightest white and darkest black. This feature, along with the new Lens, helps provide a 143% improvement in backlight uniformity, and over an 18% improvement in blooming control.

98% of DCI-P3 color gamut

TCL’s enhanced QD-Mini LED backlight technology works in conjunction with a high contrast CSOT HVA Panel that has a better dark state to block out more of the light when the LCD closes, providing up to 7,000:1 static contrast, which is up to 5X better than competitors. In addition, TCL has incorporated new Quantum Dot Technology with more vibrant Quantum Crystals to render over one billion colours, with up to 98%+ of DCI-P3 color gamut, providing 100,000 high quality viewing hours. The TVs also feature a new Colour Optimization Algorithm to provide richer colors.

tcl's-affordable-premium-qled-qm6k-tv-promises-50%-brightness-increase-3

Because fine signal processing is crucial for creating premium picture quality, TCL is also adding several new processing advancements for 2025. The first is Zero-Delay Transient Response, for virtually no lag between the input signal and backlight response. This feature helps create higher peak brightness without any after image. TCL has also upgraded to a Bi-directional 23-bit Backlight Controller, allowing granular control of over 65,000 levels of brightness for each LED. In addition, TCL includes a new Dynamic Light Algorithm, which intelligently optimizes the incoming video signal so that SDR signals render at near HDR level, for consistently great picture quality, regardless of the content metadata. All of these hardware and processing advancements combine to create the new TCL Halo Control Technology Suite.

“When it comes to Mini LED, no other brand is as completely vertically integrated as TCL. For 2025, we will fully leverage our extensive hardware and processing expertise to create a truly next gen QD-Mini LED system,” said Scott Ramirez, VP, Product Marketing and Development, Home Theater. “Every aspect of TCL’s new Halo Control Technology Suite has been carefully created and curated to provide stunning picture quality, and our first QM6K Series will now redefine the term ‘Affordable Premium’.”

The TCL QM6K series also includes:

  • New Halo Control System
  • Up to LD500 Precise Dimming with High HDR Brightness
  • 144Hz Native Refresh Rate
  • 4K UltraHD Resolution
  • Game Accelerator 288, for Up to Blistering Fast 288 VRR
  • TCL AiPQ Pro Processor
  • Dolby Vision IQ (Plus HDR10+, HDR10, HLG, and the NEW DLA)
  • Dolby Atmos
  • DTS Virtual:X
  • IMAX Enhanced & AMD FreeSync Certifications
  • NEW Dolby Vision Filmmaker Mode
  • NEW Sleep Sounds Mode
  • NEW Hands-Free Voice Control
  • NEW Onkyo 2.1 Speaker System
  • Google TV
  • Slimmer FullView 360 Bezel-less Design

tcl's-affordable-premium-qled-qm6k-tv-promises-50%-brightness-increase-4

TCL’s QM6K Series will be available in a 50” screen size for $749.99 MSRP, 55” for $799.99 MSRP, 65” for $999.99 MSRP, 75” for $1,299.99 MSRP, 85” for $1,999.99 MSRP, and an XXL 98” big screen for $3,499.99 MSRP. The 65”, 75” and 85” QM6K models are available now for preorder at www.tcl.com and will come with a complimentary TCL Q75H sound bar. TCL says it will be announcing more models with Precise Dimming in the coming months.

Frequently asked questions

Is the TCL QM6K a 6K or 4K TV?

Despite the “6K” in its name, the QM6K is a 4K TV — the number refers to TCL’s new series naming rather than resolution.

How much brighter is the QM6K than previous TCL models?

TCL says its new Super High Energy LED Chip and Condensed Micro Lens increase brightness output by more than 53%, while also improving light efficiency by 10%.

How much does the TCL QM6K cost?

Pricing ranges from $749.99 MSRP for the 50-inch model to $3,499.99 for the XXL 98-inch size, with the 65, 75 and 85-inch models including a complimentary TCL Q75H sound bar.

Tags: CES 2025TCLTelevisions
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John Bugailiskis

John Bugailiskis

Senior Editor

John Bugailiskis has been passionate about high-fidelity audio for more than 40 years. His journey began while attending university, when he purchased his first serious stereo system: a NAD 7155 receiver, Boston Acoustics A400 loudspeakers, and a Revolver turntable by Sundown Electronic Engineering. That first system sparked a lifelong fascination with music reproduction, audio engineering, and the pursuit of exceptional sound quality, a passion that continues to this day. Professionally, John combines that enthusiasm with more than two decades of award-winning experience in journalism, editorial leadership, and strategic communications. A graduate of Toronto Metropolitan University (formerly Ryerson Polytechnic University) with a Bachelor of Applied Arts in Journalism, he has held senior communications and editorial roles across the public, private, and non-profit sectors. In addition to serving as Senior Editor at Best of High End, he has been Consumer Electronics Editor at Cartt.ca since 2005, where he covers emerging technologies, consumer electronics, telecommunications, and digital innovation. He has attended more than 15 CES exhibitions in Las Vegas, reporting on the technologies and trends shaping the future of home entertainment and connected living. John's expertise lies at the intersection of high-end audio, home cinema, luxury technology, and storytelling. He is particularly interested in how thoughtful engineering, industrial design, and innovation come together to create extraordinary listening experiences. Whether reviewing flagship audio components, covering industry developments, or interviewing leading designers and manufacturers, he brings the perspective of both a lifelong enthusiast and an experienced journalist dedicated to helping readers discover the very best in high-performance audio and video.

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