Samsung has officially announced the pricing and availability of its highly anticipated 2025 AV line-up, unveiled at CES 2025 and the recent Partner Event. This cutting-edge range of TVs and soundbars, powered by Vision AI, promises to redefine home entertainment with smarter, more immersive viewing and audio experiences. Available now at authorized retailers and online, the 2025 line-up caters to diverse preferences, from premium Neo QLED 8K TVs to stylish lifestyle options like The Frame Pro.
Vision AI: Redefining the Viewing Experience
The 2025 TV line-up introduces Vision AI, a groundbreaking technology that uses advanced AI to analyze content and ambient conditions, automatically optimizing picture quality for every scene. Whether you’re watching movies, gaming, or streaming sports, Vision AI ensures vibrant colors, sharp details, and lifelike visuals. Enhanced Glare Free technology, now extended to select Neo QLED and OLED models, minimizes reflections for deeper blacks and brighter images, even in well-lit rooms. The Frame TVs feature a UL-certified Matte Display, perfect for showcasing art without glare.
Audio performance is equally impressive, with Adaptive Sound Pro delivering object-based audio enhanced by AI for a spatial, cinematic soundstage. Paired with Samsung’s new soundbars via Q-Symphony, the TVs create a harmonious, room-filling audio experience. The Wireless One Connect Box eliminates cable clutter, offering a sleek, wire-free setup for select models.
2025 TV Line-Up: Models and Pricing
Samsung’s 2025 TV portfolio offers a range of technologies and designs to suit every need:
- Neo QLED 8K: Powered by Quantum Matrix and Ultra Viewing Angle Technology for unparalleled detail. Prices start at €3,499 (QE65QN900FTXXN) up to €29,999 (QE98QN990FTXXN).
- Neo QLED 4K: Enhanced with Glare Free technology, faster refresh rates, and vibrant colors, starting at €1,099 (QE55QN70FAUXXN) up to €19,999 (QE115QN90FTXXN).
- OLED 4K: Models like S95F, S90F, and S85F offer deep blacks and high brightness, priced from €1,549 (QE42S90FAEXXN) to €5,999 (QE83S95FAEXXN).
- QLED 4K: Bright colors and wide viewing angles, starting at €749 (QE43Q7FAAUXXN).
- Crystal UHD: Affordable 4K clarity from €469 (QE43U8000FUXXN).
- The Frame & The Frame Pro: Art-inspired TVs with Neo QLED technology in The Frame Pro, starting at €1,349 (QE43LS03FAUXXN).
Soundbars: Immersive Audio Meets Sleek Design
The 2025 soundbar line-up complements Samsung’s TVs with next-level audio. Top models like the HW-Q990F (€1,599) and HW-Q930F (€1,099) support Dolby Atmos and DTS:X, delivering 3D surround sound. The HW-Q990F’s compact subwoofer with dual active drivers ensures deep, vibration-free bass. AI-driven features like Q-Symphony and Dynamic Bass Control optimize audio based on room acoustics and content, ensuring clear dialogue and balanced sound. The HW-QS700F (€699) offers flexible tabletop or wall-mounted setups with consistent Dolby Atmos performance. Budget-friendly B-Series soundbars start at €119.
Pricing Table: Select Models
| Segment | Model | Price (€) |
|---|---|---|
| Neo QLED 8K | QE98QN990FTXXN | 29,999 |
| Neo QLED 8K | QE65QN900FTXXN | 3,499 |
| Neo QLED 4K | QE115QN90FTXXN | 19,999 |
| Neo QLED 4K | QE55QN70FAUXXN | 1,099 |
| OLED 4K | QE83S95FAEXXN | 5,999 |
| OLED 4K | QE42S90FAEXXN | 1,549 |
| Soundbar | HW-Q990F/XN | 1,599 |
| Soundbar | HW-B400F/XN | 119 |
Availability and Where to Buy
The Samsung 2025 AV line-up is available now through authorized retailers and online at samsung.com. Customers in select regions, like Hong Kong, can enjoy pre-order promotions, such as a free HW-Q930D soundbar with qualifying TV purchases until May 6, 2025. Check local retailers for specific offers.
Elevate Your Home Entertainment
With Vision AI, Glare Free technology, and seamless TV-soundbar integration, Samsung’s 2025 AV line-up sets a new benchmark for premium home entertainment. Whether you’re a cinephile, gamer, or art enthusiast, there’s a model to match your lifestyle.
