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Seven Luxury Brands Team Up for a Scalable Home Cinema Demo at CEDIA Expo 2026

Seven luxury AV brands - ASCENDO, AcustiMOD, Christie, madVR Labs, Moovia, Seymour-Screen Excellence, and StormAudio - unite in Sound Room 10 for CEDIA Expo 2026

Marco Lisi by Marco Lisi
August 14, 2026
in News, Events
Reading Time: 3 mins read
madVR Envy Core MK2 video processor, part of the CEDIA Expo 2026 Home Cinema SR10 luxury showcase

The madVR Envy Core MK2 handles image processing in the SR10 luxury home cinema demo at CEDIA Expo 2026.

CEDIA Expo 2026 Home Cinema fans will get a fresh look at how flagship engineering scales down to real-world budgets this September, as seven luxury AV brands – ASCENDO, AcustiMOD, Christie, madVR Labs, Moovia, Seymour-Screen Excellence, and StormAudio – return to Denver for CEDIA Expo 2026 with a shared demonstration room, Sound Room 10 (SR10).

  • CEDIA Expo 2026 Home Cinema: A Scalable Vision for SR10
  • Audio: ASCENDO, AcustiMOD, and StormAudio Power a 9.8.4 System
  • Picture: Christie Projection Meets Seymour-Screen Excellence and madVR
  • Comfort: Moovia’s Marbella Media Sofa
  • Pricing and availability
  • Key specifications

CEDIA Expo 2026 Home Cinema: A Scalable Vision for SR10

Last year the same group of partners built an ultra-high-end, $1M-plus private cinema that picked up Best Demo/Home Theater honors from AVS Forum, AV Nirvana, and ecoustics. For CEDIA Expo 2026, the objective shifts: rather than chasing the upper limits of residential cinema, SR10 is built to show integrators how the engineering philosophy behind flagship private theaters scales to a system that Seymour-Screen Excellence founder Chris Seymour says is roughly four times less expensive than last year’s room, while still qualifying as a genuine luxury home cinema.

ASCENDO Immersive Audio home theater speaker driver, part of the CEDIA Expo 2026 Home Cinema SR10 system
ASCENDO Immersive Audio powers part of the SR10 audio system at CEDIA Expo 2026.

Audio: ASCENDO, AcustiMOD, and StormAudio Power a 9.8.4 System

SR10’s soundtrack comes from a 9.8.4-channel home cinema system built around ASCENDO Immersive Audio, AcustiMOD, and StormAudio. ASCENDO will debut its new DSP4-6602 DSP/amplifier and show THE18 SUB PASSIVE VENTED, alongside an as-yet-unannounced audio innovation planned for day one of the show. StormAudio’s Fusion 20 receiver, which combines reference-level surround processing and amplification in a single chassis, drives the system, while AcustiMOD – built on the heritage of Officina Acustica – contributes a modular acoustic architecture designed to bring bespoke-level room treatment within reach of a far wider range of budgets.

Picture: Christie Projection Meets Seymour-Screen Excellence and madVR

Image quality in SR10 comes from a three-way partnership: Christie’s projection technology handles contrast, color, and 4K clarity, a Seymour-Screen Excellence Enlightor-Neo acoustically transparent screen provides the canvas, and the award-winning madVR Envy Core MK2 handles processing duties. The Enlightor-Neo is the only retractable screen in its class with deep velvet borders, concealed tab-tensioning, no minimum seating distance, motorized masking, and integrated black backing. The Envy Core MK2 adds patented HDR dynamic tone mapping, full HDMI 2.1 8K input support, AI-powered upscaling, dynamic subtitle overlay, and automated screen masking.

Seymour-Screen Excellence retractable projection screen with velvet borders, CEDIA Expo 2026 Home Cinema showcase
A Seymour-Screen Excellence retractable screen, the same family as the Enlightor-Neo used in SR10.

Comfort: Moovia’s Marbella Media Sofa

Rounding out the room, German manufacturer Moovia supplies its Marbella media sofa, designed to hold up to long, comfortable viewing sessions without feeling out of place outside the cinema. The Marbella is controlled through Moovia’s newly redesigned app, giving integrators a more tactile way to manage seating positions and automation alongside the rest of the SR10 system.

Moovia Marbella media sofa featured in the CEDIA Expo 2026 Home Cinema SR10 showcase
The Moovia Marbella media sofa, shown at CEDIA Expo 2026 in Sound Room 10.

Pricing and availability

CEDIA Expo 2026 runs September 1-4 in Denver, Colorado, with SR10 open throughout the show. Every product in the room – from ASCENDO’s amplifiers and AcustiMOD’s acoustic panels to Christie’s projectors, madVR’s video processors, Seymour-Screen Excellence’s screens, StormAudio’s receivers, and Moovia’s seating – is sold and specified individually through each manufacturer’s dealer and integrator network, so pricing depends on the exact configuration a client chooses rather than a single room price. Integrators attending CEDIA Expo 2026 can see the full system live in SR10 before specifying it for their own luxury residential projects.

Key specifications

  • Location: CEDIA Expo 2026, Sound Room 10 (SR10), Denver, Colorado
  • Show dates: September 1-4, 2026
  • Audio system: 9.8.4-channel configuration (ASCENDO Immersive Audio, AcustiMOD, StormAudio)
  • Audio debut: ASCENDO DSP4-6602 DSP/amplifier and THE18 SUB PASSIVE VENTED
  • Processing: StormAudio Fusion 20 receiver; madVR Envy Core MK2 video processor
  • Projection and screen: Christie projector with Seymour-Screen Excellence Enlightor-Neo retractable screen
  • Seating: Moovia Marbella media sofa

The CEDIA Expo 2026 Home Cinema demo builds on the same partner network behind StormAudio’s own CEDIA Expo 2026 EVO One debut in a different room at the show, underlining how deeply these seven brands already collaborate on real installations. More on ASCENDO’s contribution to SR10 is available at aia-cinema.com.

Tags: CEDIA Expo 2026StormAudio CEDIA Expo 2026
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Marco Lisi

Marco Lisi

Publisher

Marco Lisi is the publisher of Best of High End, part of AV Concepts BV. His path into audio started early: as a teenager he was drawn into the world of free radio, presenting shows and living immersed in music every day. In his early twenties he ran his own production studio for five years, creating jingles and commercials — hands-on training in sound design, pro-audio workflows, and critical listening through studio monitors that still shapes how he evaluates gear today. He also spent years DJing in clubs before moving into publishing, first at two earlier online magazines before founding Best of High End. His hi-fi and home cinema passion was inherited from his father, an inveterate system-swapper. Marco's first setup — a confirmation gift — paired AKAI separates with entry-level Bowers & Wilkins speakers, a brand he stayed loyal to for years as his system grew from stereo into full surround and home cinema. Like many enthusiasts, he went through an extended "audiophile" phase chasing the next upgrade, before settling into a more grounded view: gear as a means to enjoy music and film, not an end in itself. Years of critical listening have given him a well-trained ear — the ability to characterize a system or pinpoint a change in the chain quickly and accurately. Just as important, his teaching background (a Belgian "regent" degree in Dutch language) gives him the tools to translate those listening impressions into clear, readable writing.

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