The demand for the newest Samsung Galaxy S26 series is unprecedented. Recent data shows that as many as 80% of Belgian customers have opted for the premium Galaxy S26 Ultra. This trend highlights a strong preference for high-end smartphones and confirms Samsung’s position as a market leader in innovation.
Pre-order increases by 13% compared to the Galaxy S25
Since the launch of the Galaxy S26 series on the Samsung E-store, pre-orders have risen significantly. Compared to the Galaxy S25 series, there is a 13% increase, demonstrating consumer enthusiasm for the latest technological features and improvements. The initial pre-order figures have broken all records, indicating a substantial growth in demand for premium smartphones.
The ultimate model for demanding users
The Galaxy S26 Ultra has quickly established itself as the most sought-after model in the series, with over 70% of pre-order customers choosing this device. Samsung offers the Ultra as a fusion of advanced innovation, power, and user-friendliness. The device combines high performance, a leading camera system, and the most intuitive Galaxy AI experience to date.
Innovation at a new level: Privacy Display and more
One of the most notable innovations of the S26 Ultra is the built-in Privacy Display. This groundbreaking screen technology pixel-level protects the user’s privacy without compromising the viewing experience. This is made possible through smart hardware and software integration that optimizes privacy in everyday situations.
Snapdragon® 8 Elite Gen 5
The Galaxy S26 Ultra is built for ultimate performance all day long. Powered by the custom Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy, the device offers significant improvements in CPU, GPU, and NPU. This results in faster, smoother experiences that effortlessly last throughout the day.
Smarter AI, more intuitive, and more user-friendly
Samsung introduces its most advanced AI experience ever with the Galaxy S26 Ultra. Features like Now Nudge provide proactive, context-aware suggestions, while Now Brief helps you remember important events. Additionally, various assistants make task execution easier with a single press or voice commands.
Photography and videography: Professional and intuitive
The camera experience is further enhanced with the advanced camera system. Nightography ensures bright images in low light, while the new Super Steady with horizontal lock option offers stability during dynamic movements. Editing is made simple with Photo Assist, allowing users to refine images by simply describing what they want. Creative Studio provides tools to personalize and perfect photos and videos.
New Galaxy Buds4 series
The Galaxy S26 series is complemented by the new Galaxy Buds4 series, which incorporates Samsung’s most advanced audio innovations. The Buds4 Pro and Buds4 deliver superior hi-fi sound and a comfortable, sleek fit. They feature an iconic metal design, seamless controls, and advanced features such as enhanced Active Noise Cancellation and a wider woofer for richer sound.
Availability and color options
Starting March 11, the Galaxy S26 series will be available through providers, stores, and Samsung.com. The series features a uniform design line with colors such as Cobalt Violet, White, Black, Sky Blue, plus exclusive colors Pink Gold and Silver Shadow, available only via Samsung.com. The Buds4 series is also available in various colors, including online-only options like Pink Gold.
Peace of mind with Samsung Care+
For added security, Samsung Care+ offers comprehensive protection, including quick repairs for accidental damage, extended warranties, and support from certified experts both nationally and internationally.
