AuroMasters, a groundbreaking music streaming platform, has officially launched, offering listeners the first opportunity to experience true studio-quality Immersive Audio. Designed for discerning music fans and artists alike, AuroMasters delivers an unparalleled listening experience while providing creators with a fairer revenue model. Available now in Europe, the UK, the USA, and Japan via the App Store, Google Play, and Android TV, the platform is open to early adopters eager to explore music in its purest, most immersive form.
Immersive Audio Redefined
AuroMasters is the first streaming app to offer Immersive Music from lossy up to lossless studio-grade 192kHz-24bit, preserving the full depth and natural coherence of original performances in the award-winning Auro-3D format. Unlike mainstream platforms that prioritize quantity, AuroMasters focuses on quality, delivering handcrafted tracks and albums produced natively in Auro-3D by experienced engineers. No artificial “upmixing” or AI-generated content is allowed every release is meticulously crafted to ensure emotional depth and breathtaking detail that surpasses traditional stereo or surround sound.
“Exactly twenty years ago, in the summer of 2005, I set out on a mission to change the way people experience music,” said Wilfried Van Baelen, inventor of Immersive Sound and the Auro-3D format, the first end-to-end Immersive Audio standard across all audio markets. “With AuroMasters, we’re taking that mission to its most personal level yet, giving fans the chance to hear music with an emotional depth and realism that’s never been possible before on streaming platforms.”
A Fair Deal for Artists
AuroMasters introduces a unique credit-based model, moving away from traditional monthly subscriptions. Listeners purchase credits and only pay for what they stream, with discounts for full albums and repeat plays. Priced at approximately €1.50 to €2.00 per album, this approach ensures affordability for fans while allowing artists to earn up to 80% of revenues—a staggering 10 to 100 times more per stream than other major platforms. This artist-centric model empowers creators to focus on quality and artistry over mass production.
A Curated, High-Fidelity Experience
At launch, AuroMasters offers a carefully curated but modest catalog of Immersive Music albums and tracks, with plans for rapid expansion. Every release is handcrafted in high-resolution, studio-grade quality and manually vetted by the AuroMasters team to ensure authenticity. The platform is already collaborating with artists from major and independent labels, with new content and exciting artist announcements slated for the coming weeks.
Powered by Auro-3D’s next-generation audio engine, AuroMasters introduces adaptive bitrate streaming to music for the first time, ensuring optimal quality on any connection whether at home, in the car, or on the go. The platform supports up to Hi-Res Lossless Audio, delivering an uncompromising listening experience.
Accessible to All
No specialized equipment is required to enjoy AuroMasters. Listeners can dive in with just a smartphone and any pair of headphones. For the full Immersive Audio experience, a set-top box and an Auro-3D or Dolby Atmos-compatible speaker setup is recommended. Standard stereo speakers or soundbars can also deliver enhanced quality, though without the complete immersive effect.
Rediscovering the Art of Listening
In an era where music is often reduced to compressed, algorithm-driven background noise, AuroMasters is a bold antidote. It invites listeners to slow down, pour a whiskey, and immerse themselves in a full album as the artist intended. With its focus on storytelling, emotion, and artistry, AuroMasters is redefining how we experience music, bringing audiophile-grade sound to the streaming world.
