Modern Walkmans for a cassette revival
Cassette tapes are having a real resurgence — production and sales have grown massively, driven mainly by younger listeners keen to support artists directly, many of whom now release albums on cassette. French brand We Are Rewind, on the market for a little over a year and a half, builds modern players to match: Walkman-style devices with Bluetooth headphone connectivity, recording capability, a built-in battery charged over USB-C, and more than 12 hours of playback. Users can record their own mixtapes across a range of colors, including a new pink model named Edith, after Edith Piaf.
The Blaster: a Bluetooth boombox with a cassette deck
Shown for the first time, and not yet released, is the Blaster — a Bluetooth speaker with built-in cassette playback styled after the classic ghetto blaster. It’s built solid and rugged, with a replaceable battery so a depleted cell doesn’t put it out of action. It can record, and includes a microphone input for karaoke, with the ability to record and play back the results. The Blaster has already won a TechRadar Award.
Frequently asked questions
What is the We Are Rewind Edith?
It’s a new pink colorway of We Are Rewind’s modern Walkman-style cassette player, named after French singer Edith Piaf.
What is the We Are Rewind Blaster?
It’s an unreleased Bluetooth speaker with built-in cassette playback, styled after a classic ghetto blaster, with a replaceable battery, recording capability and a microphone input for karaoke.
Has the Blaster won any awards?
Yes, it has already received a TechRadar Award ahead of its official release.















