In a celebration of Swedish design and high-quality craftsmanship, the iconic Sheraton Stockholm Hotel has chosen Audio Pro speakers to enhance the guest experience across its entire property. Following an extensive renovation, every one of the hotel’s 463 rooms will feature the elegant Audio Pro C5 MKII wireless speaker.
A Complete Transformation Rooted in Nordic Elegance
The renovation has transformed all hotel rooms, with common areas soon to follow. The vision behind the project goes beyond mere updates it aims to create a new lifestyle and boutique atmosphere while preserving the hotel’s reputation for excellence.
Central to this redesign is a strong emphasis on Swedish design and craftsmanship. Each room will showcase carefully selected Swedish-made items, from coffee machines and cups to glasses and steamers. Now, Audio Pro’s speakers join this exclusive collection, reinforcing the hotel’s commitment to Nordic quality and aesthetics.
Jacob Khan, Director of Commercial Strategies at Sheraton Stockholm, explains the philosophy behind the choices:
“This extensive renovation has aimed for creating a new lifestyle and boutique character for the hotel, while maintaining a focus on quality. Central to this transformation is our focus on Swedish design and craftsmanship as part of the new interior design. […] We are very pleased that Audio Pro’s speakers will be part of this Swedish craftsmanship element in our hotel rooms.”
Timeless Design Meets Modern Functionality
The Audio Pro C5 MKII in its distinctive sand color perfectly complements the hotel’s new interior direction. Its sleek, minimalist appearance strikes a balance between contemporary and classic modern yet timeless.
Khan continues:
“Audio Pro’s sand-colored speakers have a sleek, minimalist look that fits very well with our ‘Swedish design and craft’ initiative. The speaker feels modern, yet classic. We want our chosen design items to be sustainable in terms of both quality and design over time.”
Sustainability plays a key role in the renovation. The hotel has adopted an environmentally conscious approach, including the creative reuse of old wardrobe doors as part of the interior design. This highlights how investing in durable, high-quality pieces allows for stylish, climate-friendly transformations that stand the test of time.
A Perfect Fit: Audio Pro and Sheraton’s Nordic Vision
Nils Ankarcrona, CEO of Audio Pro, expresses pride in the collaboration:
“We think our Swedish-designed C5 MkII speaker fits perfectly into Sheraton Stockholm’s new design initiative. And we think the focus on Nordic brands feels right for the aesthetics chosen for the hotel’s interior design. We are very proud to be part of such a context and look forward to having our speakers in all 463 rooms in this historic hotel.”
The C5 MKII is known for delivering impressive sound performance from a compact, easy-to-place design featuring strong dynamics, deep bass, and versatile connectivity including Wi-Fi, Bluetooth, and multiroom capabilities. Its combination of sonic quality and understated Scandinavian style makes it an ideal choice for a luxury hospitality setting.
Swedish Craftsmanship in Every Room
By integrating Audio Pro speakers into all 463 rooms, Sheraton Stockholm not only elevates the audio experience for guests but also strengthens its identity as a champion of Swedish innovation and design. The partnership reflects a shared dedication to quality, sustainability, and timeless aesthetics.
