Samsung Electronics Co., Ltd. is ready to redefine mobile AI experiences at the Mobile World Congress (MWC) 2025, which will take place from March 3 to 6 at the Fira Gran Via in Barcelona. The Mobile eXperience (MX) and Networks divisions of Samsung will showcase their latest AI innovations, including the evolution of Galaxy AI and software-driven networks.
Samsung is focusing on providing a true AI companion within the Galaxy ecosystem, with a strong emphasis on the Samsung Galaxy S25 series. AI-driven experiences will be extended to the new A devices, well-being, and home experiences, allowing users to benefit from AI technology in their daily lives.
Galaxy S25: Advancements in Mobile Technology
The new Samsung Galaxy S25 series plays a crucial role in the fundamental transformation of mobile AI phones. Visitors will be able to experience hands-on demonstrations that showcase the power and speed of the Galaxy S25. Some standout features include:
- Seamless Experience: With a single voice command, users can easily perform tasks such as finding a restaurant on Google Maps and sharing details via Messages with Gemini.
- Circle to Search: This allows users to search their phone’s screen in convenient ways.
- Gemini Live: Natural conversations for brainstorming and learning with real-time responses and support for images and videos.
- Now Brief: A snapshot of personalized content based on individual insights.
Additionally, the Galaxy S25 series introduces advanced camera technology, including features like Drawing Assist and Gallery Search, making it easier to create and find memories.
Samsung Galaxy A Series Accessibility of AI
Alongside the S25 series, Samsung is unveiling the new Galaxy A series, including the Galaxy A56 5G, A36 5G, and A26 5G. These devices integrate powerful Galaxy AI technology, making AI-driven innovations accessible to a wider audience. The A series also offers enhanced camera experiences with creative tools, such as the popular Object Eraser, making the new A devices a valuable addition to Samsung’s AI innovations.
Enhancing Well-Being and Home Experience
Samsung also emphasizes how AI can improve daily life at home. During MWC 2025, visitors can discover how the Galaxy S25 provides well-being insights, such as Energy Score and Sleep Insights. These features are designed to give users a comprehensive view of their well-being, tailored to their personal data and interests. Integration with connected apps like SmartThings and Samsung Food demonstrates how Samsung is creating an end-to-end well-being experience.
Security and Privacy as a Priority
Security is at the core of Samsung’s AI developments. The Personal Data Engine ensures that personal data is protected on the device from access by other apps. Samsung highlights the importance of user-friendliness, transparency, and reliable protection.
Innovations in Network Technology
In addition to mobile technologies, Samsung is also showcasing advanced networks with AI. The booth features the versatile virtual RAN solution (vRAN), the latest 5G radios, and the Samsung CognitiV Network Operations Suite (NOS), an intelligent solution for network automation. These innovations are crucial for telecom providers to optimize their networks and apply the benefits of AI at every level of their infrastructure.
