Samsung Electronics is doubling down on its dominance in premium home audio, unveiling an expanded 2026 ecosystem that prioritizes seamless multi-device synchronization, breathtaking immersion, and refined industrial design. Building on over a decade of market leadership, the new lineup introduces flagship Q-Series soundbars alongside the all-new Music Studio Wi-Fi speakers, all powered by an evolved Q-Symphony technology that unites up to five compatible devices for adaptive, room-filling sound.
At the forefront is the HW-Q990H flagship soundbar, an 11.1.4-channel powerhouse featuring a 7.0.2 main unit, dedicated rear speakers, and a compact active subwoofer with dual 8-inch drivers. Advanced AI tuning expands the soundstage, while features like Sound Elevation anchor dialogue precisely to the screen and Auto Volume ensures consistent levels across content. For those seeking simplicity without compromise, the HW-QS90H All-in-One soundbar delivers 7.1.2 channels through 13 drivers and a built-in Quad Bass Woofer system—no separate sub required. Its innovative Convertible Fit design includes a gyro sensor that automatically optimizes channel distribution whether wall-mounted or tabletop-placed.
Music Studio series of Wi-Fi speakers
Breaking new ground, Samsung debuts the Music Studio series of Wi-Fi speakers, crafted in collaboration with renowned designer Erwan Bouroullec. The Music Studio 7 (LS70H) offers 3.1.1-channel spatial audio with up-firing drivers, Samsung Audio Lab’s Pattern Control Technology for crystal-clear channel separation, and AI Dynamic Bass Control for distortion-free lows—supporting hi-res audio up to 24-bit/96kHz. Its larger sibling is complemented by the compact Music Studio 5 (LS50H), featuring a gallery-inspired form factor, 4-inch woofer, dual tweeters, and the same intelligent bass enhancement, making it ideal for aesthetic-conscious luxury interiors.
Enhanced Q-Symphony
Enhanced Q-Symphony lies at the heart of the ecosystem, intelligently pairing compatible Samsung TVs, soundbars, and these new Wi-Fi speakers to create unified stereo or surround setups that adapt to room acoustics. Integration with the SmartThings app enables effortless control, streaming, and voice assistant access.
Come and hear at CES 2026
The full 2026 lineup will debut at CES 2026 (January 6-9 in Las Vegas), where attendees can experience the immersive capabilities firsthand. While exact pricing and availability remain to be confirmed, Samsung’s continued innovation reinforces its position as the go-to for high-end, connected audio solutions.
“For more than a decade, Samsung has shaped the evolution of home audio through advanced acoustics, intelligent features and thoughtful design,” noted Hun Lee, Executive Vice President of the Visual Display Business. This latest expansion delivers on that promise, offering discerning audiophiles and design enthusiasts a more cohesive, expressive listening experience than ever before.
