Best of High End
No Result
View All Result
  • Login
  • Academy
  • Factory visits
  • First look
  • Industry icons
  • News
  • Reports
  • Reviews
  • Tech talk
Contact us
  • Academy
  • Factory visits
  • First look
  • Industry icons
  • News
  • Reports
  • Reviews
  • Tech talk
No Result
View All Result
Best of High End
No Result
View All Result
Home Tech talk

Wilfried Van Baelen talks about his motivation to develop Auro-3D

Marco Lisi by Marco Lisi
September 5, 2022
Reading Time: 2 mins read
0

RELATED POSTS

The Kii SEVEN Speaker System

Class D Amplifiers in Tomorrow’s World

The Current Landscape of Class D Amplifiers

Best of high end visited the Galaxy Studios in Mol, Belgium; the home of AURO-3D. In this second part we asked CEO Wilfried Van Baelen: “What was the reason for you to develop AURO-3D?”.

Quadraphonic sound key

Wilfried Van Baelen: “I get that question a lot. How did I come to AURO-3D and why? I’m always intrigued by how to enhance the sound experience. Not only in a technical way (for example a higher bit rate and sample frequency), but also what the spatial environment is concerned.

I’ll never forget the moment when I heard quadraphonic sound for the first time. I was 18 years old at that time. That was something really special to me. I immediately felt the enhanced experience, from an emotional point of view. In a sense, it was much more realistic. I’ve waited years for that format to come to the market.

wilfried-van-baelen-part2-2

Traditional surround is not 3D sound

Finally it came with 5.1 surround sound and at first I thought that this was 3D sound. But that was just the way the format was marketed. They claimed that sounds were surrounding you, that the depth in the room was the 3rd axis. Of course that’s not completely true.

With a cinema screen, the depth represents the 3rd dimension. For sound, it’s just the 2nd one. When listening to stereo, you’re in fact listening to only one dimension. Surround sound introduces a horizontal plane; the 2nd dimension. It was by coincidence that I realized that the missing (3rd) dimension was height.

wilfried-van-baelen-part2-3

Experimenting with height channels

I was impressed by the results when I started experimenting with height. The way I did that, was adding quadraphonic sound above a 5.1 layer. I got tears in my eyes. I don’t know why? Sound was never so involving. I experienced things with sound that were never there before. I felt emotionally more connected to the sound. It took me years to understand why.

There was more transparency in the overall sound. The sound was more relaxed. I felt all that stuff and thought: can we measure this? It took me a while before I understood what that 3rd dimension was really doing and how that 3rd layer makes our brain believe we are actually there; in the middle of the action.

wilfried-van-baelen-part2-4

That complete new experience became my motivation. That was the next step; the missing (final) dimension. We’ve got to bring this to the world! My main mission became to bring that new technology, in the most efficient way, to the audience.”.

Visit the Auro Technologies website.
A link to a previous Auro Technologies news article.

Tags: Auro TechnologiesGalaxy StudiosWilfried Van Baelen
ShareTweet
Marco Lisi

Marco Lisi

I was playing vinyl when I was 3 years old. There was a song from the Rubettes that I liked a lot "Sugar Baby Love". My mother still cherishes the photo of me spinning that record! The audiophile was born. As an adult the video enthusiast in me woke up, making professional corporate movies. Here, at "Best of high end", I can indulge my audiovisual senses.

Related Posts

the-kii-seven-speaker-system
Tech talk

The Kii SEVEN Speaker System

October 25, 2025
Class-D-Amplifiers-in-Tomorrow's-World
Tech talk

Class D Amplifiers in Tomorrow’s World

October 24, 2025
The-Current-Landscape-of-Class-D-Amplifiers
Tech talk

The Current Landscape of Class D Amplifiers

October 22, 2025
The-origin-of-class-D-Amplifiers
Tech talk

The origin of class D Amplifiers

October 21, 2025
room-calibration-is-not-correcting-the-room
Tech talk

Room calibration is not correcting the room

October 15, 2025
lyngdorf-audio-fr2-floorstanding-loudspeaker
Tech talk

Lyngdorf Audio FR-2 Floorstanding loudspeaker

October 24, 2025
Next Post
wilfried-van-baelen-part3

Wilfried Van Baelen explains the difference between pro audio and high end

wilfried-van-baelen-part4

How does Wilfried Van Baelen experience sound at home?

Tag cloud

4K amplifier amplifiers Audio-Technica AV processors Bang & Olufsen Bowers & Wilkins Cables CD player CES 2018 CES 2025 Dac DACs Dali Dan D'Agostino Digital amplifiers Estelon Focal Genelec Gold Note HDR Headphone amplifiers Headphones HIGH END Munich 2025 High End® Integrated amplifiers Loudspeakers Lyngdorf Lyngdorf Audio McIntosh OLED Panasonic Power amplifiers Preamplifiers Projectors Samsung Sony Steinway Lyngdorf StormAudio Streaming audio Studio monitors Subwoofers Turntables Vitus Audio Wireless speakers

Check out our Tech Talk about a fully active speaker system 🔊 The Kii SEVEN Speaker System #kiiaudio #kiiseven #ActiveSpeaker
Watch the Tech Talk video podcast here 👇
https://bestofhighend.com/the-kii-seven-speaker-system/
Listen to the audio podcast here 👇
https://open.spotify.com/episode/5gQYgn55Ub4RdoUohMeKrt...

1 0
Open
Check out our Tech Talk about a fully active speaker system 🔊 The Kii SEVEN Speaker System #kiiaudio #kiiseven #ActiveSpeaker
Watch the Tech Talk video podcast here 👇
https://bestofhighend.com/the-kii-seven-speaker-system/
Listen to the audio podcast here 👇
https://open.spotify.com/episode/5gQYgn55Ub4RdoUohMeKrt...

Check out this wireless collaboration hub 🛜 Kramer VIA Connect 3 #kramer #viaconnect3
More details here 👇
https://bestofhighend.com/kramer-via-connect-3/

0 0
Open
Check out this wireless collaboration hub 🛜 Kramer VIA Connect 3 #kramer #viaconnect3 
More details here 👇
https://bestofhighend.com/kramer-via-connect-3/

News Update! Bang & Olufsen Unveils the Centennial Collection
Read Below! 👇
https://bestofhighend.com/bang-olufsen-unveils-the-centennial-collection/
#bangandolufsen #centennialcollection #headphones

0 0
Open
News Update! Bang & Olufsen Unveils the Centennial Collection
Read Below! 👇
https://bestofhighend.com/bang-olufsen-unveils-the-centennial-collection/
#bangandolufsen #centennialcollection #headphones

News Update! Meet the Galaxy XR
Read it Below! 👇
https://bestofhighend.com/meet-the-galaxy-xr/
#GalaxyXR #Samsung #VR

0 0
Open
News Update! Meet the Galaxy XR
Read it Below! 👇
https://bestofhighend.com/meet-the-galaxy-xr/
#GalaxyXR #Samsung #VR

News Update! Hisense QD5N 98-inch QLED 4K Google TV
Go read Below! 👇
https://bestofhighend.com/hisense-qd5n-98-inch-qled-4k-google-tv/
#Hisense #qd5n #QLED #GoogleTV

0 0
Open
News Update! Hisense QD5N 98-inch QLED 4K Google TV
Go read Below! 👇
https://bestofhighend.com/hisense-qd5n-98-inch-qled-4k-google-tv/
#Hisense #qd5n #QLED #GoogleTV

News Update! Behind the Scenes with Headphone Engineer Shiwaku Nonomi
Read Below! 👇
https://bestofhighend.com/behind-the-scenes-with-headphone-engineer-shiwaku-nonomi/
#behindthescenes #headphones #headphoneengineer #shiwakunonomi

1 0
Open
News Update! Behind the Scenes with Headphone Engineer Shiwaku Nonomi
Read Below! 👇
https://bestofhighend.com/behind-the-scenes-with-headphone-engineer-shiwaku-nonomi/
#behindthescenes #headphones #headphoneengineer #shiwakunonomi

News Update! Audience Debuts the ClairAudient Bellare
Go Read below! 👇
https://bestofhighend.com/audience-debuts-the-clairaudient-bellare/
#Audience #Clairaudientbellare #loudspeakers

1 0
Open
News Update! Audience Debuts the ClairAudient Bellare
Go Read below! 👇
https://bestofhighend.com/audience-debuts-the-clairaudient-bellare/
#Audience #Clairaudientbellare #loudspeakers

Under 100 EUR edition to the Beyerdynamic Pro series 🎧 Beyerdynamic DT 270 PRO #Beyerdynamic #BeyerdynamicHeadphones #dt270pro #headphones
Read the full news article here 👇
https://bestofhighend.com/beyerdynamic-dt-270-pro/

1 0
Open
Under 100 EUR edition to the Beyerdynamic Pro series 🎧 Beyerdynamic DT 270 PRO #Beyerdynamic #BeyerdynamicHeadphones #dt270pro #headphones
Read the full news article here 👇
https://bestofhighend.com/beyerdynamic-dt-270-pro/

The best from PS Audio in just 2 dedicated rooms 💎 PS Audio Showcases Flagship PMG Signature Series #PSAudio #pmgsignatureseries
Read our full news article here 👇
https://bestofhighend.com/ps-audio-showcases-flagship-pmg-signature-series/

4 0
Open
The best from PS Audio in just 2 dedicated rooms 💎 PS Audio Showcases Flagship PMG Signature Series #PSAudio #pmgsignatureseries 
Read our full news article here 👇
https://bestofhighend.com/ps-audio-showcases-flagship-pmg-signature-series/
  • About us
  • Advertising
  • Contact
  • Terms and Conditions

© 2025 Best Of High End - by NOKYTECH

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Academy
  • Factory visits
  • First look
  • Industry icons
  • News
  • Reports
  • Reviews
  • Tech talk

© 2025 Best Of High End - by NOKYTECH

This website uses cookies. If you continue to use this website you give permission to use cookies as described in our Terms and Conditions.