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Home Tech talk

Wilfried Van Baelen explains the difference between pro audio and high end

Marco Lisi by Marco Lisi
July 29, 2026
in Tech talk
Reading Time: 2 mins read

Best of high end visited the Galaxy Studios in Mol, Belgium; the home of AURO-3D. In this third part we asked CEO Wilfried Van Baelen: “What is the difference between Pro Audio and High End?”.

That same creative intent is what originally pushed him to develop the Auro-3D format, and it carries into how he experiences sound and picture in his own home.

  • Professional audio sounds like it’s better
  • Tools for creative ideas

Professional audio sounds like it’s better

Wilfried Van Baelen: “This is a very interesting topic. On one hand people are talking about professional audio (professional sounds like it’s better), on the other hand High End.

There’s a lot going on in the high end market; people make huge investments, build systems that sound better than those that professionals use. What is the essence?

wilfried-van-baelen-part3-2

Tools for creative ideas

Professional people want to have tools that allow them to work and bring their creative ideas to a format that we playback at home. People at home want to experience what the professionals hear in the studio. I have friends that have systems that sound better than what I hear in the studio.

Having said that, I think that the creative and emotional aspect is key. Sound reproduction has a lot to do with emotion. A better-balanced and more natural sound can be more involving than sound reproduction from for example small speakers. A premium headphone sounds better than a standard one.

wilfried-van-baelen-part3-3

From a sound perspective, there’s always a link with emotion. The creative intent (the way that the content is created), the balance and the spatial environment has to be translated as well as possible.

That was one of my main goals with the AURO-3D format; to bring the creative intent as close as possible to the way it was done in the studio.”.

Visit the Galaxy Studios website.

Frequently asked questions

What’s the real difference between pro audio and high end, according to Wilfried Van Baelen?

Less about the equipment and more about creative intent, emotion, and how faithfully that intent is reproduced.

Can home systems sound better than what professionals use in the studio?

Yes — he notes some friends’ home systems already outperform what he hears in the studio.

What was one of his main goals with Auro-3D?

To bring a recording’s creative intent as close as possible to how it was experienced in the studio.

Tags: Auro TechnologiesGalaxy StudiosWilfried Van Baelen
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Marco Lisi

Marco Lisi

Publisher

Marco Lisi is the publisher of Best of High End, part of AV Concepts BV. His path into audio started early: as a teenager he was drawn into the world of free radio, presenting shows and living immersed in music every day. In his early twenties he ran his own production studio for five years, creating jingles and commercials — hands-on training in sound design, pro-audio workflows, and critical listening through studio monitors that still shapes how he evaluates gear today. He also spent years DJing in clubs before moving into publishing, first at two earlier online magazines before founding Best of High End. His hi-fi and home cinema passion was inherited from his father, an inveterate system-swapper. Marco's first setup — a confirmation gift — paired AKAI separates with entry-level Bowers & Wilkins speakers, a brand he stayed loyal to for years as his system grew from stereo into full surround and home cinema. Like many enthusiasts, he went through an extended "audiophile" phase chasing the next upgrade, before settling into a more grounded view: gear as a means to enjoy music and film, not an end in itself. Years of critical listening have given him a well-trained ear — the ability to characterize a system or pinpoint a change in the chain quickly and accurately. Just as important, his teaching background (a Belgian "regent" degree in Dutch language) gives him the tools to translate those listening impressions into clear, readable writing.

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