At CES 2025, XGIMI, the acclaimed projector and laser TV brand, thrilled attendees by showcasing its latest innovations, including the groundbreaking XGIMI Ascend concept product and the state-of-the-art AURA 2 ultra short-throw projector. Unveiled during Pepcom 2025 at Caesar’s Palace, these products promise to revolutionize home entertainment by seamlessly blending advanced technology with elegant design.
Revolutionary Design with the Ascend
The XGIMI Ascend presents a unique, 100-inch motorized floor-rising screen, specifically engineered to enhance the home viewing experience. With its ability to rise and retract with the touch of a button, Ascend offers users exceptional versatility. When partially extended, it can create a cozy, ambient atmosphere reminiscent of a fireplace; when fully extended, it transforms into a stunning cinematic display.
Equipped with a motorized Ambient Light Rejection (ALR) feature, Ascend excels in various lighting conditions, delivering vibrant visuals irrespective of the environment. This innovative screen pairs perfectly with XGIMI’s AURA 2 projector, resulting in a cohesive design that elevates home cinema setups to new heights.
AURA 2: Cutting-Edge Projection Technology
Complementing the Ascend is the AURA 2 ultra short-throw projector, designed to deliver spectacular visual quality while maintaining a sophisticated aesthetic. Notably, the AURA 2 features a motorized auto lens cover with sleek wing-like doors that protect the lens and enhance its modern look.
With Dual Light 2.0 technology, Dolby Vision, and IMAX Enhanced certification, AURA 2 guarantees an extraordinary picture quality with exceptional brightness—3100 ISO lumens—allowing it to shine in any setting. Coupled with built-in 60W Harman Kardon speakers and Dolby Atmos® technology, AURA 2 creates a fully immersive audio experience that captivates viewers.
XGIMI continues to set the standard for home entertainment solutions with both the Ascend and AURA 2. Apollo Zhong, CEO of XGIMI, expressed excitement about the product launches: “Ascend is a symbol of our dedication to continuous innovation in home entertainment. It’s a jaw-dropping product that belongs at CES, and we’re eager to gather feedback from technologists at the show.”
A Bright Future for Home Cinemas
The unveiling of Ascend and AURA 2 at CES 2025 marks a significant advancement in XGIMI’s mission to revolutionize home entertainment experiences. By combining cutting-edge projection technology with premium sound and elegant design, XGIMI shows its commitment to evolving home cinema setups, making it an exciting time for tech enthusiasts and home theater fans alike.
