On March 18, 2025, the ‘World of Samsung’ event took place in Frankfurt, Germany, where Samsung Electronics Co., Ltd. presented its vision for a smarter and more connected life. The event emphasized the role of artificial intelligence (AI) in daily life and demonstrated how Samsung’s product lineup for 2025 will transform the way we experience technology. Benjamin Braun, Chief Marketing Officer at Samsung Europe, highlighted the company’s commitment to making devices smarter and more connected, focusing on enhancing the overall user experience.
Innovations in Home Entertainment
Samsung continues to strengthen its position as the world’s leading TV brand, holding the number one spot for 19 consecutive years. The latest models, including Neo QLED, OLED, and QLED TVs, are equipped with advanced AI technologies that redefine the viewing experience. The AI Picture Optimizer adjusts brightness, contrast, and color in real-time, while Color Booster Pro enhances color volume. Additionally, Samsung showcased its largest Art Store to date, featuring over 3,000 artworks from world-renowned museums.
Redefining Gaming with AI
Samsung’s innovations extend beyond television. The Odyssey OLED G8 gaming monitor, boasting ultra-high resolution and a refresh rate of 240 Hz, promises an unparalleled gaming experience. AI Auto Game Mode optimizes visuals and response times, allowing gamers to stay ahead of the competition. The 49″ Dual QHD Odyssey G9, with an impressive response time of 1 ms, is also set to conquer the European market.
Smarter Living with AI
The latest Bespoke AI devices and SmartThings connectivity bring AI-driven intelligence into the home. Samsung’s AI Energy Mode helps users reduce their electricity costs through smart energy optimization. Samsung’s solutions redefine what’s possible in a connected home, offering real-time insights and automating household tasks.
The Era of Accelerated Mobile Experiences
The Galaxy S25 series takes center stage at the event, marking a new era of AI-powered mobile experiences. Features such as Live Translate and AI-driven photo editing make everyday tasks faster and more intuitive. The Galaxy Book5 series offers advanced AI computing, making image, video, and document editing more efficient than ever.
