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Home News

Tru-Lift distribution at Connaisseur-AV

Marco Lisi by Marco Lisi
July 13, 2026
in News
Reading Time: 2 mins read

Connaisseur-AV is very proud to announce that they have been appointed as the exclusive European distributor for the Canadian brand Tru-Lift. Tru-Lift is an automatic tonearm lift designed by Carlo Lupo from Integrityhifi Canada. It is the accessory that every turntable owner needs.

tru-lift-distribution-at-connaisseur-av-2

  • Do we really need this?
  • How does it work?
  • Tru-Life Deluxe
  • Contact

Do we really need this?

Another accessory? Do we really need this? What do you think! How many of you didn’t wake up in the middle of the night and noticed the turntable still spinning, your stylus hitting the end of the record over and over again? You get a phone call, and forget picking up the arm. Or maybe you just got disturbed by the misses while trying to enjoy some music. We can’t help you with the misses, but for all the other problems mentioned, there is a solution, and it’s called Tru-Lift.

tru-lift-distribution-at-connaisseur-av-3

How does it work?

But what is it, and how does it work? Tru-Lift is an automatic lift system for your tonearm. You place the Tru-Lift on your turntable, next to your tonearm. It’s heavy enough, so no worries about that. When your arm gets at the end of the record, it will hit the metal rod, triggering the lift mechanism, lifting your arm and picking up the needle out of the groove. The music stops, the table keeps turning. You can fall asleep, -no worries- your cartridge is safe.

tru-lift-distribution-at-connaisseur-av-4

Tru-Life Deluxe

Tru-Lift offers 4 different models, all with adjustable height. If you have a turntable where the standard models aren’t high enough, Carl Lupo will find a solution. He considers that as a challenge, you can check the Tru-Lift website for some of his custom creations. For people that have multiple turntables, or have a shop, Tru-Lift offers the Deluxe Package. In this package, you’ll get the four different models, but only one lift system, so you can switch the sleeves around as you go. Tru-Lift comes in Solid Stainless Steel and Solid Brass, and with an unconditional lifetime guarantee.

tru-lift-distribution-at-connaisseur-av-5

Curious and exited? Connaisseur AV is for sure when they heard the first time about Tru-Lift. Get your needle’s best friend at your local dealer, or contact us to find out more about Tru-Lift.

Contact

  • Main Office Denmark: sales@avagroup.nu / +45 9626 8046
  • Sales Office Brussels: sales@hifi4u.eu / +32 476 79 46 61

tru-lift-distribution-at-connaisseur-av-6

Visit the Tru-Lift website.
Visit the Connaisseur-AVwebsite.

 

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Marco Lisi

Marco Lisi

Publisher

Marco Lisi is the publisher of Best of High End, part of AV Concepts BV. His path into audio started early: as a teenager he was drawn into the world of free radio, presenting shows and living immersed in music every day. In his early twenties he ran his own production studio for five years, creating jingles and commercials — hands-on training in sound design, pro-audio workflows, and critical listening through studio monitors that still shapes how he evaluates gear today. He also spent years DJing in clubs before moving into publishing, first at two earlier online magazines before founding Best of High End. His hi-fi and home cinema passion was inherited from his father, an inveterate system-swapper. Marco's first setup — a confirmation gift — paired AKAI separates with entry-level Bowers & Wilkins speakers, a brand he stayed loyal to for years as his system grew from stereo into full surround and home cinema. Like many enthusiasts, he went through an extended "audiophile" phase chasing the next upgrade, before settling into a more grounded view: gear as a means to enjoy music and film, not an end in itself. Years of critical listening have given him a well-trained ear — the ability to characterize a system or pinpoint a change in the chain quickly and accurately. Just as important, his teaching background (a Belgian "regent" degree in Dutch language) gives him the tools to translate those listening impressions into clear, readable writing.

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