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StormAudio worldwide launch at Cedia 2016

Marco Lisi by Marco Lisi
July 13, 2026
in News
Reading Time: 2 mins read
stormaudio-worldwide-launch-at-cedia-2016

Belgium-based brand StormAudio is making its worldwide launch by way of their exhibit at the 2016 CEDIA. There, the company will unveil its line of high-end immersive audio home theater processors and amplifiers. The effort in the Americas is being organized by channel veteran companies Clarity AV International, Inc. led by principal Mark Cichowski (business development) and Muto Communications, led by principal Paul Muto.

StormAudio will initially offer three processors (from 16- to 32-channels) and three power amplifiers (8- to 16-channels). Rich in both appearance and performance, the products are compatible with all existing and future leading sound formats, including Dolby Atmos®, DTS:XTM and Auro-3D®. The products are designed and manufactured in France underneath the guidance of StormAudio Senior Vice President Yves Trélohan, head of the Home Entertainment and Luxury Audio Product Division.

Mark Cichowski has vast experience distributing US-based CEDIA brands domestically and abroad. “One reason I got involved with StormAudio is that I believe the immersive category itself is up-and- coming, that people are progressing to this for their home theaters,” says Cichowski. “With the engineering heritage and background that parent company Auro Technologies and their world-class recording studio Galaxis Studios brings, the quality of this line is very high and I am confident they will keep it that way. They have strong resources and funding to provide world-class support, properly develop the channel, and make it a sustainable model. StormAudio has worked hard to simplify the install and user-interface experience for the integrator. This venture has all the makings for success and the opportunity to eclipse the 2 or 3 brands that occupy the space.”

“It is a great opportunity to launch our StormAudio product line worldwide at CEDIA. To succeed in the US domestic market is one of our key priorities in the coming months, and I am convinced that we have established the proper sales, marketing and operations structure domestically to complement our state- of-the-art product line, and to become an extremely successful player in this market, ” says Trélohan.

StormAudio Immersive Sound Processors

The three StormAudio processors are models ISP 3D.16 ELITE, ISP 3D.32 ELITE and ISP 3D.32 Elite | Reference Edition and retail for $13,800, $18,400, and $23,000 respectively. Competitive advantages of the line include its compatibility with all three immersive audio sound formats; shared and very intuitive user-interface; scalable modular platform design approach and remote-monitoring capabilities.

stormaudio-worldwide-launch-at-cedia-2016-2

StormAudio Amplifiers

The amplifiers, models PA 8 MASTER, PA 16 ELITE and PA 8 ELITE retail for $6,900, $11,500, and $9,200 respectively. Each benefits from a large power supply with highly-efficient high-current amplifier modules. Employed is an electronically-managed vent system ensures temperature control, making the amps ideal for rack-mounting. The amps can also be remotely-monitored.

stormaudio-worldwide-launch-at-cedia-2016-3

Discover the StormAudio Immersive Sound Processors.
Discover the StormAudio Amplifiers.

Tags: Auro TechnologiesAuro-3DDolby AtmosDTS:XStormAudioSurround
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Marco Lisi

Marco Lisi

Publisher

Marco Lisi is the publisher of Best of High End, part of AV Concepts BV. His path into audio started early: as a teenager he was drawn into the world of free radio, presenting shows and living immersed in music every day. In his early twenties he ran his own production studio for five years, creating jingles and commercials — hands-on training in sound design, pro-audio workflows, and critical listening through studio monitors that still shapes how he evaluates gear today. He also spent years DJing in clubs before moving into publishing, first at two earlier online magazines before founding Best of High End. His hi-fi and home cinema passion was inherited from his father, an inveterate system-swapper. Marco's first setup — a confirmation gift — paired AKAI separates with entry-level Bowers & Wilkins speakers, a brand he stayed loyal to for years as his system grew from stereo into full surround and home cinema. Like many enthusiasts, he went through an extended "audiophile" phase chasing the next upgrade, before settling into a more grounded view: gear as a means to enjoy music and film, not an end in itself. Years of critical listening have given him a well-trained ear — the ability to characterize a system or pinpoint a change in the chain quickly and accurately. Just as important, his teaching background (a Belgian "regent" degree in Dutch language) gives him the tools to translate those listening impressions into clear, readable writing.

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