Sony is committed to a more sustainable future through its global environmental initiative, Road to Zero. As part of this effort, recycled TV components are now integrated into the latest models of the BRAVIA series. A key initiative is the use of SORPLASโข, Sonyโs proprietary recycled plastic, to reduce environmental impact throughout the entire lifecycle of the TVs.
Material-to-Material Recycling
One of the most groundbreaking developments is the introduction of โMaterial-to-Material recycling.โ This process reuses plastic from the back panels of old, discarded TVs to produce new BRAVIA models. It utilizes SORPLASโข, a flame-retardant recycled plastic specifically developed by Sony.
Through this process, plastic waste and old televisions can be transformed at specialized collection points into high-quality components, without compromising the design or durability of the new TVs. This innovation will be first applied in the 65-inch 4K OLED BRAVIA 8 model, which will be launched worldwide in 2025.
Collaboration and Technology for Reuse
Reusing various types of plastic from old TV housings has been challenging due to differences in strength and texture. To address this, the BRAVIA design team collaborated closely with Sony Semiconductor Solutions Corporation, the developer of SORPLASโข.
Together, they developed advanced sorting technologies and smart blending methods tailored for reusing plastics from different brands and models of TVs. Thanks to this innovation, specific plastics can be selected and partially reused as raw materials without sacrificing quality. The result is recycled materials that meet the same high standards as traditional SORPLASโข.
Aiming for Fully Circular Recycling
Looking ahead, Sony has ambitious plans to achieve complete โclosed-loop recycling.โ This means that the back panels of old TVs made from SORPLASโข can be fully recovered and reused in the production of new models, creating a fully circular process.
Sustainable Energy-Saving Features
In addition to using recycled materials, Sony has integrated smart energy-saving functions into its latest BRAVIA TVs. The Eco Dashboard allows users to easily manage and optimize their energy settings. By activating the recommended energy-saving options, consumers can reduce power consumption by up to 38% compared to default settings at purchase.
Furthermore, the Ambient Light Sensing feature automatically adjusts screen brightness based on room lighting conditions. This not only enhances viewing comfort but also reduces energy use.
Broad Commitment to Sustainability
These technological and design innovations underscore Sonyโs dedication to sustainable innovation not only in its products but also in packaging and business processes. The company is actively working toward achieving its Road to Zero goal: a fully environmentally friendly value chain by 2050.
Measures include optimizing transportation and logistics, reducing plastic packaging, and utilizing renewable energy in manufacturing. All these initiatives are carried out without compromising the high performance and image quality that BRAVIA is known for.
