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Sony Makes BRAVIA TVs More Sustainable As Part Of The Road To Zero Environmental Program

Finn de Kroon by Finn de Kroon
June 6, 2025
Reading Time: 2 mins read
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Sony-Makes-BRAVIA-TVs-More-Sustainable-As-Part-Of-The-Road-To-Zero-Environmental-Program

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Sony is committed to a more sustainable future through its global environmental initiative, Road to Zero. As part of this effort, recycled TV components are now integrated into the latest models of the BRAVIA series. A key initiative is the use of SORPLAS™, Sony’s proprietary recycled plastic, to reduce environmental impact throughout the entire lifecycle of the TVs.

Material-to-Material Recycling

One of the most groundbreaking developments is the introduction of “Material-to-Material recycling.” This process reuses plastic from the back panels of old, discarded TVs to produce new BRAVIA models. It utilizes SORPLAS™, a flame-retardant recycled plastic specifically developed by Sony.

Through this process, plastic waste and old televisions can be transformed at specialized collection points into high-quality components, without compromising the design or durability of the new TVs. This innovation will be first applied in the 65-inch 4K OLED BRAVIA 8 model, which will be launched worldwide in 2025.

Sony-Makes-BRAVIA-TVs-More-Sustainable-As-Part-Of-The-Road-To-Zero-Environmental-Program-2

Collaboration and Technology for Reuse

Reusing various types of plastic from old TV housings has been challenging due to differences in strength and texture. To address this, the BRAVIA design team collaborated closely with Sony Semiconductor Solutions Corporation, the developer of SORPLAS™.

Together, they developed advanced sorting technologies and smart blending methods tailored for reusing plastics from different brands and models of TVs. Thanks to this innovation, specific plastics can be selected and partially reused as raw materials without sacrificing quality. The result is recycled materials that meet the same high standards as traditional SORPLAS™.

Sony-Makes-BRAVIA-TVs-More-Sustainable-As-Part-Of-The-Road-To-Zero-Environmental-Program-3

Aiming for Fully Circular Recycling

Looking ahead, Sony has ambitious plans to achieve complete “closed-loop recycling.” This means that the back panels of old TVs made from SORPLAS™ can be fully recovered and reused in the production of new models, creating a fully circular process.

Sustainable Energy-Saving Features

In addition to using recycled materials, Sony has integrated smart energy-saving functions into its latest BRAVIA TVs. The Eco Dashboard allows users to easily manage and optimize their energy settings. By activating the recommended energy-saving options, consumers can reduce power consumption by up to 38% compared to default settings at purchase.

Furthermore, the Ambient Light Sensing feature automatically adjusts screen brightness based on room lighting conditions. This not only enhances viewing comfort but also reduces energy use.

Sony-Makes-BRAVIA-TVs-More-Sustainable-As-Part-Of-The-Road-To-Zero-Environmental-Program-1

Broad Commitment to Sustainability

These technological and design innovations underscore Sony’s dedication to sustainable innovation not only in its products but also in packaging and business processes. The company is actively working toward achieving its Road to Zero goal: a fully environmentally friendly value chain by 2050.

Measures include optimizing transportation and logistics, reducing plastic packaging, and utilizing renewable energy in manufacturing. All these initiatives are carried out without compromising the high performance and image quality that BRAVIA is known for.

Tags: SonySony BRAVIA TVZero Environmental Program
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Finn de Kroon

Finn de Kroon

I made short movies with my stuffed animals as a kid, since then I knew from a young age I wanted to be a videographer. My parents always said I had a great eye for video/photo, so I made my job out of it. Now I make professional corporate video's. I love to learn all about new gadgets and electronics that come to the market, that's why I write/edit for "Best Of High End".

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