The engineers at McLaren are always seeking ways to push their limits, especially in the fields of technology and innovation. In their quest for perfection, they have joined forces with Bowers & Wilkins, a brand synonymous with exceptional sound quality. This collaboration promises an audio experience that does justice to the performance of McLaren cars.
Uncompromising Design in Automotive Interiors
The high-quality audio systems from Bowers & Wilkins are not just additions to the interiors of McLaren vehicles; they are an integral part of the overall driving experience. The systems are designed with uncompromising aesthetics in mind, where functionality and beauty go hand in hand. Bowers & Wilkins’ proven technology, already found in the world’s best studios, now enhances automotive interiors as well.
Innovation and Excellent Sound Quality
McLaren and Bowers & Wilkins share a common ambition to push boundaries and innovate. This collaboration has resulted in an unparalleled audio experience that perfectly complements the impressive engines of McLaren cars. The unique integrated technologies are essential for creating a harmonious driving experience, where every note and sound is rendered to perfection.
Awarded as the Best in the World
The partnership between McLaren and Bowers & Wilkins has not gone unnoticed. The audio systems in the McLaren GT and McLaren Speedtail have been awarded two iF Design Awards, confirming the unparalleled technical level and associated sound quality of these systems. This recognition highlights the ongoing pursuit of perfection by both companies.
Sound Technology as Art
Bowers & Wilkins leverages its renowned technologies to develop a complete audio system that does not compromise on quality. The result is a system that is not only functional but also an artistic achievement in its own right. The collaboration with McLaren has led to a unique audio system that elevates the McLaren experience to new heights, with a strong focus on appearance, functionality, and performance.
A Team Player in the Automotive and Racing World
Bowers & Wilkins is the official audio partner of McLaren, serving both McLaren Automotive and McLaren Racing. This also includes the world championship-winning Formula 1 team. Beginning in the 2025 season, Bowers & Wilkins products will play a significant role in the teamโs travel, relaxation, and preparation needs throughout the season.
Zeppelin McLaren Edition and Px8 McLaren Edition
The collaboration has led to the development of innovative products such as the Zeppelin McLaren Edition. This wireless smart speaker has been specially revised for the streaming era and offers high-resolution stereo sound, thanks to the Double Dome tweeters, FST midrange driver, and a powerful subwoofer. Additionally, the Px8 McLaren Edition headphones celebrate the award-winning partnership between the two brands. These headphones combine McLaren-inspired styling with high-quality wireless sound, making them a must-have for enthusiasts of both cars and music.
