HARMAN Luxury Audio Group, a global leader in high-performance audio solutions, has announced a significant partnership with Progressive Custom Integration (Progressive CI). Effective July 1, 2025, Progressive CI will serve as the manufacturerโs representative for HARMANโs prestigious brand portfolio including ARCAM, JBL, JBL Synthesis, and Revel in seven key U.S. territories. This move aims to strengthen dealer support, expand market reach, and enhance the overall experience for integrators working with premium audio systems.
Supporting Growth Across Key Markets
The appointed territories encompass Michigan, the Ohio Valley, Indiana and Kentucky, the Mid-Atlantic region, Northern California, MINK (Minnesota, Iowa, North Dakota, South Dakota), and the Pacific Northwest. With its extensive regional infrastructure and deep roots in the custom installation (CI) channel, Progressive CI is positioned to be a vital partner in driving the growth of HARMANโs high-end audio brands.
Expertise and Local Support for Integrators
Recognized for their technical expertise and comprehensive understanding of the CI market, Progressive CI boasts a national network of in-territory sales teams and 11 strategically located facilities, including distribution centers and showrooms operated through Patrick Industries. This infrastructure allows the firm to provide local access, rapid response times, and real-time insights into market trends.
According to Jerry Calder, Director of Sales at HARMAN Luxury Audio Group, โProgressive CI brings the ideal combination of technical experience, regional infrastructure, and commitment to the integrator. As we continue to expand our reach and elevate the dealer experience, weโre confident Progressive CI will deliver the local support and personalized service our partners need to thrive.โ
Dedicated Support Throughout the Project Lifecycle
Led by in-market representatives with extensive product knowledge and system design expertise, Progressive CI offers personalized support throughout every stage of the integration process. From initial training and system planning to on-site troubleshooting and post-installation care, the team ensures that dealers are equipped to specify and support HARMANโs premium audio solutions effectively.
A Partnership Committed to Excellence
Dave Russell, President of Progressive CI, expressed enthusiasm about the partnership, stating, โThis partnership brings together two teams that are deeply committed to the CI channel. Our job is to make sure dealers feel confident taking on these premium systems, and that starts with the kind of hands-on support that only a local team can provide.โ
Enhanced Dealer Access and Support
With this appointment, dealers across the seven territories will gain direct access to Progressive CI for product guidance, technical assistance, and ongoing brand engagement. The collaboration aims to empower integrators to deliver world-class audio experiences, leveraging HARMANโs renowned brands supported by a dedicated local presence.
Conclusion
The partnership between HARMAN Luxury Audio and Progressive Custom Integration marks a strategic step in reinforcing the companyโs commitment to high-performance audio solutions and dealer success. By combining regional expertise with a robust support infrastructure, this alliance is set to elevate the standard of service and innovation in the custom installation industry across the United States.
