Sony proudly announces that the esteemed Technical Image Press Association (TIPA) has once again recognized its innovation and performance, awarding Sony four coveted TIPA Awards in 2025. This year, Sony secured titles including Best Full Frame Professional Camera for the Sony Alpha 1 II, Best Standard Zoom Lens for the Sony FE 28-70mm F2 GM, Best Enthusiast Telephoto Lens for the Sony FE 400-800mm F6.3-8 G OSS, and Best Portrait Lens for the Sony FE 85mm F1.4 GM II. These accolades highlight Sony’s commitment to pushing the boundaries of imaging technology for photographers and videographers worldwide.
Best Full Frame Professional Camera: Sony Alpha 1 II
The Sony Alpha 1 II redefines professional imaging with its compact design, high-resolution sensor, and cutting-edge photo and video capabilities. Equipped with AI-driven innovations, including a powerful pre-capture function, this camera excels in diverse scenarios—from commercial and portrait photography to sports and wildlife. Its enhanced processing unit delivers superior 8K video recording, advanced connectivity, and exceptional ergonomics. Built to withstand demanding environments, the Alpha 1 II’s robust body and creative features make it the ultimate tool for professionals seeking unparalleled image quality.
Best Standard Zoom Lens: Sony FE 28-70mm F2 GM
A staple in every seasoned photographer’s kit, the Sony FE 28-70mm F2 GM is a versatile zoom lens with a constant f/2.0 aperture, delivering outstanding low-light performance and creamy background blur. Its advanced optical design, featuring aspherical and extra-low dispersion elements, minimizes chromatic aberrations and distortion, ensuring sharp, vibrant images across the zoom range. With fast, precise autofocus and a weather-sealed, durable build, this lens is a must-have for both photography and videography, excelling in landscapes, portraits, and beyond.
Best Enthusiast Telephoto Lens: Sony FE 400-800mm F6.3-8 G OSS
Designed for wildlife photographers, the Sony FE 400-800mm F6.3-8 G OSS brings distant subjects into sharp focus. Compatible with 1.4x and 2x teleconverters, it extends its reach up to an impressive 1600mm. Weighing just 2.45 kg, this super-telephoto lens offers quick focusing and a compact design, ideal for capturing fast-moving subjects. Its 11-blade diaphragm creates smooth, rich bokeh to isolate subjects against busy backgrounds, while dust- and moisture-resistant construction ensures reliability in challenging conditions.
Best Portrait Lens: Sony FE 85mm F1.4 GM II
The Sony FE 85mm F1.4 GM II is the quintessential portrait lens, offering an ideal focal length for natural perspectives and creative background effects. Lighter and faster than its predecessor, this G Master lens is perfect for both studio and on-location shoots, supporting photo and video applications. The XD Linear Motor ensures rapid, silent autofocus, while the 11-blade aperture and wide f/1.4 maximum aperture produce stunning bokeh. With focus tracking up to 120p and minimal focus breathing, this lens delivers flawless performance with Sony cameras.
Sony’s 2025 TIPA Awards underscore its leadership in imaging innovation, offering photographers and videographers tools that inspire creativity and deliver exceptional results.
