Samsung Electronics Co., Ltd. has unveiled the groundbreaking Vision AI Companion at IFA 2025, marking a transformative leap in AI-driven displays for TVs and monitors. Powered by an advanced version of Samsung’s Bixby voice assistant and cutting-edge generative AI, the Vision AI Companion delivers intuitive, conversation-like interactions that elevate personalized home entertainment to unprecedented heights.
As TVs evolve into central hubs within the connected home, the Vision AI Companion redefines their role beyond mere content streaming. By integrating Samsung’s most sophisticated AI capabilities into a seamless experience, it offers tailored content recommendations, intelligent multi-device interactions, and intuitive support for daily life, making every moment with your display more engaging and meaningful.
“At Samsung, we are committed to creating technology that is personal, intuitive, and future-ready,” said Kevin Lee, Executive Vice President of the Customer Experience Team at Samsung’s Visual Display Business. “The Vision AI Companion reimagines what a TV can be, going beyond exceptional picture and sound to deliver an experience that understands you, engages with you, and evolves alongside you.”
Conversational Intelligence Meets Visual Brilliance
The Vision AI Companion leverages generative AI to create a natural, conversational experience that feels like interacting with a trusted friend. Unlike traditional interfaces requiring rigid commands or menus, it understands context and follow-up questions, enabling fluid, human-like interactions. Whether you’re asking about a movie playing on-screen, seeking details about a piece of art, or exploring travel destination recommendations, the Vision AI Companion responds with rich, contextual answers accompanied by relevant visuals or video options, making content discovery immersive and effortless.
This intelligent system doesn’t just respond it anticipates. By recognizing context and user preferences, it displays pertinent information instantly, whether related to films, TV shows, art, cuisine, sports, or travel. The result is a dynamic, conversational interface that transforms how users engage with their displays.
A Unified AI Experience
The Vision AI Companion integrates Samsung’s most innovative AI features into a single, user-friendly platform, setting a new standard for accessibility and functionality:
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Live Translate: Provides real-time translation for on-screen dialogue and conversations, breaking down language barriers with ease.
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Generative Wallpaper: Creates dynamic, personalized visuals tailored to user preferences, adding a unique aesthetic touch to every display.
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AI Picture, Active Voice Amplifier Pro, and AI Upscaling Pro: Automatically optimize picture and sound quality for various content sources, ensuring an exceptional viewing experience in any environment.
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AI Gaming Mode: Enhances gameplay with AI-driven optimizations for responsive, immersive performance.
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Integration with Microsoft Copilot and Perplexity: Available as standalone AI-agent apps, these tools extend the Vision AI Companion’s capabilities, enabling task assistance and productivity directly from the TV.
A Vision for the Future of Home Entertainment
The Vision AI Companion reflects Samsung’s commitment to pushing the boundaries of what displays can achieve. By combining conversational intelligence, advanced AI features, and seamless connectivity, it transforms TVs and monitors into intelligent companions that adapt to users’ needs and preferences. Whether you’re exploring new content, optimizing your viewing setup, or integrating your TV into a smart home ecosystem, the Vision AI Companion delivers a personalized experience that feels effortless and intuitive.
