The HIGH END 2025, the premier international audio show, is excited to announce the appointment of gifted Norwegian singer Anette Askvik as its brand ambassador. The renowned artist will represent the prestigious specialist show, which is set to take place from May 15 to 18, 2025, at the MOC in Munich. This event aims to unite professionals from across the audio industry for four days of exploration and inspiration.
A Fresh Approach for HIGH END 2025
With a revamped campaign following a strategic pause in 2024, the HIGH END organizers are building on a successful tradition of featuring prominent celebrities from the music scene to highlight the show’s mission. Stefan Dreischärf, Managing Director of HIGH END SOCIETY Service GmbH, expressed enthusiasm about the new direction: “We made a conscious decision in 2024 to forgo a testimonial. We used the break to reflect upon our concept and to become inspired by some fresh new ideas.” Dreischärf added, “We are proud to have enlisted Anette Askvik as our brand ambassador and look forward to continuing the series with her. Her art, which she infuses with emotional depth and technical precision, perfectly reflects our values. She stands for the passion with which we seek to promote audio technology, which she expresses in her music.”
Anette Askvik: A Multi-Talented Artist
Anette Askvik is celebrated for her mesmerizing music that takes listeners on an emotional journey. With a powerful voice and soulful compositions, she embodies a unique blend of fragility and strength. Beyond her role as a singer, Askvik is a songwriter, producer, and the founder of her own record label, “Bird.” Her albums, including Liberty, Multiverse, With Every Cell, and the recently released Lyden Av Snø, have earned her international acclaim. This latest album captures the essence of a poetic winter landscape and is available on vinyl, high-resolution digital format, and CD.
Born in Stavanger and now residing in Oslo with her family, Askvik draws inspiration from nature—a recurring theme in her works. “Nature is powerful, awe-inspiring, and stunningly beautiful—just like music,” she states, highlighting her deep connection to the elements. Her debut album, Liberty, is especially notable for its sound quality and is often used to demonstrate exclusive audio systems.
Showcasing Musical Expression and Technological Excellence
As the brand ambassador for HIGH END 2025, Anette Askvik will showcase the synergy between musical expression and technological excellence. She expressed her excitement about the event, saying, “I am really looking forward to being part of the HIGH END 2025. Music connects us in ways that words often do not. I’m thrilled to share this passion with an audience that thoroughly appreciates audiophile perfection as much as I do.”
In collaboration with Kii Audio, Askvik will perform in a specially arranged studio, demonstrating her impressive pieces in immersive sound reproduction. Attendees can expect exclusive close-up encounters with the artist, with performance schedules set to be announced in advance of the event.
A Rich Legacy Continues
Anette Askvik is the second Scandinavian artist to represent the HIGH END show, following in the footsteps of Kari Bremnes, who beautifully embodied the fusion of high-end music and brilliant sound in 2018.
The HIGH END 2025 is poised to be a standout event for the entire audio industry, inviting trade visitors, media representatives, technology enthusiasts, audiophiles, and music lovers to immerse themselves in the diverse offerings of the world’s largest audio show.
Ticket Information
Tickets for HIGH END 2025 are available for purchase online through the ticket shop. Media representatives can also register their interest through the same portal.
About HIGH END
The HIGH END is the internationally acclaimed audio trade show that has been setting the standard for top-class music reproduction for over four decades. It serves as a source of inspiration and innovation for producers, sellers, and consumers of high-quality consumer electronics. During the four days of the event in May, audio experts and professionals will converge in Munich to explore hundreds of exhibitors showcasing their latest innovations. Following 21 successful years in Munich, the HIGH END will relocate to Vienna in 2026.
